Sökning: "marketing with hypothesis"

Visar resultat 16 - 20 av 94 uppsatser innehållade orden marketing with hypothesis.

  1. 16. ‘Fossilfritt Sverige’ : Which Companies Engage with the Climate initiative, and Why?

    Master-uppsats, Stockholms universitet/Statsvetenskapliga institutionen

    Författare :Justus Vasänge; [2021]
    Nyckelord :;

    Sammanfattning : The climate initiative Fossilfritt Sverige, largely comprised of companies, has been advanced as an integral part for the national climate ambition of Sweden becoming a fossil free welfare state by 2045. This paper seeks to explore and provide insights about the relationship between company characteristics, and motives for, voluntary engagement in the initiative. LÄS MER

  3. 17. Investigating the impact of nudging on customers’ behavior : A retail store experiment with IoT devices

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Robert Ferm; [2021]
    Nyckelord :Choice architecture; Customer behavior; Customer satisfaction; Decision- Making; IoT; Marketing; Motion Sensor; Need for Touch; NFT; Nudge; Nudging; Retail;

    Sammanfattning : Between 4000-10 000 ads each day every day. That is how many ads we as customers are exposed to individually, each and every day. To reach a higher efficiency in marketing, marketing managers and store owners nowadays aiming to increase the customer satisfaction by striving to understand the customer behavior and their decisioning-making. LÄS MER

  4. 18. Reminding You to Purchase

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Joel Andersson Eneberg; Pauli Jokela; [2021]
    Nyckelord :nostalgia marketing; purchase intention; self-referencing; consumer behavior; Business and Economics;

    Sammanfattning : The study aims to analyze the effect of nostalgia marketing on consumers’ purchase intention by investigating if nostalgia has a relationship with purchase intention, and if self-referencing has an interacting effect on the relationship. The research is conducted in a quantitative method with a deductive approach, designed as a cross-sectional experimental study containing four separate web-based surveys with different stimulus conditions. LÄS MER

  5. 19. NUDGING - FÖR EN MER HÅLLBAR KAFFESTUND?

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Marcus Rundström; Martin Lönnqvist; Sixten Nyhlén; [2021]
    Nyckelord :Coffee; price premium; nudging; experiment; framing; Business and Economics;

    Sammanfattning : Title: For a more sustainable coffee break - An experimental study about how nudging can promote a more sustainable coffee consumption. Seminar date: 2021-06-02 Course: FEKH29, Business Administration: Bachelor’s degree project in marketing (15 ECTS), Undergraduate level. Authors: Marcus Rundström, Martin Lönnqvist, Sixten Nyhlén. LÄS MER

  7. 20. A global pandemic’s influence on consumer behaviour : A quantitative study on how the social constraints due to COVID-19 has affected the engagement in post-purchase behaviour

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Evelina Damsjö; Fanni Mattsson; Amanda Olsson; [2021]
    Nyckelord :Consumer behaviour; COVID-19; Decision-making process; Post-purchase behaviour; Post-purchase engagement; EKB-model; Social technographic ladder; Social distancing; Millennials; Social media; Social shopping; Collective intelligence;

    Sammanfattning : Since the COVID-19 outbreak, countless studies have been conducted about the pandemic regarding people's physical and mental health, but there is a significant gap on the persistent effects on consumer behaviour. Hence, this thesis aimed to investigate if there is a relationship between the social constraints as a consequence of the COVID-19 pandemic and the potential increased engagement of post-purchase behaviour. LÄS MER