Avancerad sökning

Hittade 3 uppsatser som matchar ovanstående sökkriterier.

  1. 1. Big data och CRM:s roll för konkurrenskraft i B2B-företag : En fallstudie kring hur konkurrenskraften i B2B-företag påverkas av big data och CRM

    Kandidat-uppsats, Södertörns högskola/Medieteknik

    Författare :Sofia Georgeson; Nicole Holmes; [2020]
    Nyckelord :CRM; CRMS; business to business; IS; big data; CRM; CRMS; B2B-företag; IS; big data;

    Sammanfattning : As a result of the increased use of the Internet, there are a number of challenges and opportunities regarding the ability to strengthen or weaken the competitive advantage between organizations. One of the challenges is an increased need to gather and manage large amounts of data (big data) as well as the need to develop processes and strategies for customer relationship management (CRM). LÄS MER

  3. 2. Paint´n Roll Omnichannels: A study of retail channel integration, channel content and their impact on customer satisfaction, purchase intention and brand attitude

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Josefin Boman; Emelie Dimberg; [2016-09-21]
    Nyckelord :omnichannels; multichannels; channel integration; channel content; customer satisfaction; purchase intention; brand attitude; digital competence; e-commerce experience; Millennials;

    Sammanfattning : Parallel to the digitization of Western societies retailers have been offering customers more and more meeting points and places for transactions. Today you can not only shop in physical stores or online, but through both channels simultaneously. LÄS MER

  4. 3. Optimization of sales in fashion retail by warehouse integration in multichannels

    Master-uppsats, Lunds universitet/Företagsekonomiska institutionen; Lunds universitet/Ekonomihögskolan

    Författare :Malin Ek; Amanda Karlsson Streijffert; [2015]
    Nyckelord :Multichannel integration; Availability; Warehouse Management; Fashion Retail; Customer Satisfaction; Optimization of sales; Reductions; Deletions; Best value supply chains: agility; adaptability; alignment; Technology and Engineering;

    Sammanfattning : Issue of study: The thesis studies the optimization of sales in fashion retail by integrating multichannels. The multichannel integration relates to reallocation of articles between brick and mortar store warehouses and online warehouses. LÄS MER