Sökning: "outbound marketing"

Visar resultat 1 - 5 av 8 uppsatser innehållade orden outbound marketing.

  1. 1. Talk about value, not product... : The solution to widen the sales pipeline?

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Malin Väringstam; Annina Wede; [2021]
    Nyckelord :Customer Acquisition; Lead Generation; Lead Management; Sales Development Inside Sales;

    Sammanfattning : Business-to-business (B2B) organizations are facing challenges related to complex sales cycles and increasing competition, resulting in more value-driven sales processes and a holistic ecosystem for the B2B marketplace. Recent studies have acknowledged the lack of research on inside sales and sales development in B2B organizations. LÄS MER

  3. 2. Kinesiska turisters inflytande på detaljhandeln : En studie kring marknadsföringsstrategier för en av världens köpstarkaste turister

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Erlina Hasan Ibrahim; Sinan Majooda; [2018]
    Nyckelord :Shopping tourism; Chinese outbound tourists; Chinese customers; Alipay; WeChat; segmentation; communication mix ;

    Sammanfattning : Purpose: The purpose of the study is to investigate what marketing measures stores carry out to attract and simplify the purchase for the Chinese customer.  Completion: A qualitative study has been conducted focusing on how Chinese tourism has affected the Swedish retail trade. LÄS MER

  4. 3. Improving the processes in a warehouse : A case study

    Magister-uppsats, Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Författare :Maria Mukhina; Kenneth Chah; Tingting Wang; [2015]
    Nyckelord :Value Stream Mapping; Warehouse Processes; Warehouse Management; Lean Warehouse; Benchmarking; Location of articles; Gemba; 5Whys;

    Sammanfattning : Title: Improving the Processes in a WarehouseBackground: For warehouses to perform as efficiently and effectively as possible, helping companies maintain a high service level and react to market changes, continuous improvement is necessary. This is achievable through amongst other methods, the analysis of operations to identify wasteful activities and eliminate them. LÄS MER

  5. 4. Online communications in tour operators marketing strategies : A case study on how and why do tour operators integrate online communication in their marketing strategies

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Lysa Thorbecke; thomas Britos; [2015]
    Nyckelord :tour operators; marketing strategy; online communications; tourism;

    Sammanfattning : The purpose of this thesis is to explore the different Internet tools in a marketing strategy, which can be used within a tour operator in Sweden. The question is why did they choose these specifics Internet tools and how do they use it. LÄS MER

  7. 5. Förbered för invasion från Öst? : En kvalitativ studie om huruvida Sverige kan och bör satsa mer på att attrahera fler kinesiska turister

    Kandidat-uppsats, Institutionen för naturvetenskap, miljö och teknik

    Författare :Mia-Linn Widén; Cecilia Johansson; [2013]
    Nyckelord :China; tourism; incoming tourism; Sweden; travel pattern; attribute; marketing; Kina; turism; inkommande turism; Sverige; resmönster; attribut; marknadsföring;

    Sammanfattning : Kina är idag en av världens ledande ekonomier och placerar sig på andra plats gällande landets BNP. Under de senaste åren har tillväxten av Kinas turistnäring ökat i en snabb takt. LÄS MER