Sökning: "Chinese outbound tourists"

Hittade 5 uppsatser innehållade orden Chinese outbound tourists.

  1. 1. Kinesiska turisters inflytande på detaljhandeln : En studie kring marknadsföringsstrategier för en av världens köpstarkaste turister

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Erlina Hasan Ibrahim; Sinan Majooda; [2018]
    Nyckelord :Shopping tourism; Chinese outbound tourists; Chinese customers; Alipay; WeChat; segmentation; communication mix ;

    Sammanfattning : Purpose: The purpose of the study is to investigate what marketing measures stores carry out to attract and simplify the purchase for the Chinese customer.  Completion: A qualitative study has been conducted focusing on how Chinese tourism has affected the Swedish retail trade. LÄS MER

  3. 2. A Memorable Journey to the North: A Study of the Travel Experiences of Chinese Tourists in Scandinavia

    Master-uppsats, Lunds universitet/Avdelningen för etnologi

    Författare :Wen Tong Cai; [2015]
    Nyckelord :MACA; souvenirs; memory objects; traveling experiences; travel photography; Scandinavian culture; Chinese tourists; 旅行物件; 消费习惯.; 中国游客; 旅游物质文化; 北欧文化; 旅行体验; 纪念品; 旅行照片; tourism material culture; consumption habits; Cultural Sciences;

    Sammanfattning : A memorable journey to the North – A study of the travel experiences of Chinese tourists in Scandinavia With the increasing number of outbound Chinese tourists, tourism bureaus in Scandinavia are now exploring ways in understanding Chinese tourists as well as to prepare themselves to be more “China-Ready”. The purpose of this thesis is to offer research demonstrating the importance of memory objects like travel photos and souvenirs in studying travel experiences. LÄS MER

  4. 3. The diffusion study on Chinese outbound tourism —Based on “diffusion of innovations” theory

    Magister-uppsats, Umeå universitet/Kulturgeografi

    Författare :Dan Li; [2015]
    Nyckelord :Chinese outbound tourism; diffusion theory; diffusion of innovations;

    Sammanfattning : From 1983 in which year Chinese people started being allowed to travel to the first outbound destination to nowadays that more than 150 countries have signed the ADS (approved destination status) with Chinese government, Chinese outbound tourism had a great progress in 32 years. During these years, more and more Chinese tourists could be seen in different places in the world. LÄS MER

  5. 4. Resemotiv hos kinesiska turister i Sverige : En undersökning av kinesiska turisters resemotiv till Sverige

    Kandidat-uppsats, Institutionen för ekonomi och företagande

    Författare :Jing-Jing Lin; Rebecka Liu; Sajma Mehic; [2010]
    Nyckelord :Tourism; China; travel decisions; motivations; customer segments; image; Turism; Kina; resebeslut; motivationer; kundsegment; image;

    Sammanfattning : Platser utvecklas, nya destinationer upptäcks ständigt. Människor finner varje år nya resmål att besöka av olika orsaker. Turismen är en viktig inkomstkälla för många länder och under 2008 fanns det 922 miljoner internationella turister. Turismen är den största och snabbast växande ekonomiska sektorn i världen. LÄS MER

  7. 5. Attracting Chinese Tourism : How Sweden can gain a larger share of the Chinese outbound tourism

    Magister-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Oskar Hemström; Joakim Luu; Ulrik Unenge; [2006]
    Nyckelord :Nation branding; nation brand; tourism marketing; destination branding; Chinese outbound tourism;

    Sammanfattning : The Chinese outbound tourism is expected to boost within a near future. Recently the market has been very closed due to legislation but as China develops and people are getting richer the demand for travelling abroad increases and the government has to let go of the regulations. LÄS MER