Sökning: "perceived image"

Visar resultat 1 - 5 av 737 uppsatser innehållade orden perceived image.

  1. 1. Faces of Authenticity : A Comparative Analysis of Personalization Strategies in Shaping an Authentic Image of the Politician

    Kandidat-uppsats, Uppsala universitet/Statsvetenskapliga institutionen

    Författare :Karin Sillén; [2024]
    Nyckelord :personalization; privatization; emotionalization; survey experiment; perceived authenticity; Hillary Clinton; Bernie Sanders;

    Sammanfattning : The objective of this study is to investigate what type of personalization is more successful in shaping an authentic image of the politician. Two politicians; Hillary Clinton and Bernie Sanders have been chosen for the study. LÄS MER

  3. 2. Energikrisen, intet nytt Könsföreställningar och könsroller så som de kommer till uttryck i svenska energisparkampanjen under 1970-talet

    Master-uppsats,

    Författare :Ida Ahlstrand; [2023-11-20]
    Nyckelord :energy-saving; gender roles; image studies; oil crisis; 1970s;

    Sammanfattning : The primary aim of this essay has been twofold. First, to study how gender and gender roles are portrayed in the Swedish energy advertising campaign at the time of the oil crisis, and second, to analyze whether the public’s energy saving, as it can be mapped based on survey responses, shows differences depending on gender. LÄS MER

  4. 3. FÖRVALTNING AV KULTURHISTORISK MILJÖ UNDER TRE PERIODER En fallstudie av Tjolöholms Slott

    Kandidat-uppsats, Göteborgs universitet/Institutionen för kulturvård

    Författare :Ellinor Hellborg; [2023-11-07]
    Nyckelord :Cultural heritage; tourism; development; management;

    Sammanfattning : This study focuses on Tjolöholm Castle, which was built at the turn of the 20th century in Sweden, a time marked by innovation and significant changes in social interaction. The purpose of the study is to examine the management of the property during three different periods of significant change, in order to understand how its function and value are prioritized. LÄS MER

  5. 4. Hybrid onboarding - Its impact on newly hired employees

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Tomas Steifo; Oskar Thomasson; [2023-06-29]
    Nyckelord :;

    Sammanfattning : This thesis explores hybrid onboarding and its impact on newly hired employees. The research questions for the study were: (1) What are the consequences of hybrid onboarding for newly hired employees? and (2) How does hybrid onboarding contribute to creating realistic job expectations? The study implemented a qualitative research approach, which included semi-structured interviews that focused on studying the experiences and beliefs of participants undergoing a hybrid onboarding. LÄS MER

  7. 5. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Amanda Hansson; Tobias Stenström; [2023-06-28]
    Nyckelord :: luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Sammanfattning : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. LÄS MER