Sökning: "performance management marketing"

Visar resultat 1 - 5 av 120 uppsatser innehållade orden performance management marketing.

  1. 1. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :William Nordlund; Mattias Johansson; [2023-07-03]
    Nyckelord :Brand Experience; Brand Communities; Brand loyalty; Sports Marketing; Sport fans;

    Sammanfattning : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. LÄS MER

  3. 2. Jakten på kompetens : En fallstudie om det strategiska HRM-arbetet i el-och energibranschen

    Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Moa Hennström; David Ohrlander; [2023]
    Nyckelord :Talent Management; Talang; HRM system; Strategisk HRM; Kompetensförsörjning; Kompetensutveckling; Skills gap.;

    Sammanfattning :   Datum: 2023-05-29  Nivå: Magisteruppsats Företagsekonomi, 15 hp   Akademi: Akademin för Ekonomi, Samhälle och Teknik, Mälardalens Universitet  Författare: Hennström Moa (99/02/24)      Ohrlander David (97/08/10)  Titel: Jakten på kompetens - En fallstudie om det strategiska HRM-arbetet i el-och energibranschen.  Handledare: Magnus Linderström  Nyckelord: Talent Management, Talang, HRM system, Strategisk HRM, Kompetensförsörjning, Kompetensutveckling, Skills gap. LÄS MER

  4. 3. Where does the revenues in the mutual fund industry come from? A qualitative study exploring actively managed mutual funds where a distinction has been made between bank- and nonbank distributed fund

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Författare :Lina Harling; Lovisa Gorton; [2023]
    Nyckelord :AUM; Mutual fund; Fund fee; Distribution channel;

    Sammanfattning : This thesis investigates where the revenues in the mutual fund industry comes from and what determines the large amount of assets under management (AUM) within this industry. A qualitative study has been conducted where eight different interviews were held with interviewees within various seniorities at different institutions. LÄS MER

  5. 4. From Cost Spender to Value Provider - Using Data to Build and Sustain Brands

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sofia Steerling; Louise Edlund; [2023]
    Nyckelord :brand management; brand building; brand sustaining; data; data analytics; Business Intelligence; data-driven decision-making; multi-brand company; Business and Economics;

    Sammanfattning : Introduction: Data has revolutionized how business is conducted and presents several possibilities for companies to capitalize on, namely data-driven decision-making, Business Intelligence, and marketing. However, how it pertains to brand management has not been covered. LÄS MER

  7. 5. Convicted marketing content containing sexual depiction : An empirical study of social media platforms after a scandal's occurrence

    Uppsats för yrkesexamina på avancerad nivå, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Elin Månsson; Gülay Edin; [2023]
    Nyckelord :Social media marketing; content analysis; sexual marketing; gender discrimination; scandals in marketing; Marknadsföring i sociala medier; innehållsanalys; sexuell marknadsföring; könsdiskriminering; skandaler inom marknadsföring;

    Sammanfattning : Title: Marketing content containing sexual depiction.- An empirical study of social media platforms after a scandal's occurrence. LÄS MER