Sökning: "personalisation"

Visar resultat 11 - 15 av 64 uppsatser innehållade ordet personalisation.

1. 11. Mobile period tracker apps and personalisation : Creating a personalised design that meets the diverse needs of people who menstruate

   Master-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Aliaksandra Shauchuk; [2023]
   Nyckelord :Period trackers; personalisation; femtech; reproductive health technologies; feminist HCI; post-structural feminism;

   Sammanfattning : The popularity of mobile period tracker apps, designed to help women track their periods and fertility, has skyrocketed over the past decade. The target audience is people who menstruate, most often women. There are numerous articles on personalisation in mobile apps, but personalisation in mobile period tracker apps has been little studied. LÄS MER

3. 12. What's in a name? How the vocabulary of personalised playlists affects user's expectation and satisfactions in music streaming services

   Kandidat-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

   Författare :Nina Boksjö; Naomi Petricioiu; [2022]
   Nyckelord :Personalisation; Recommender Systems; Vocabulary; Spotify; Personalised Messages; Streaming Services; User Interface; Expectation; Satisfaction; User Experience;

   Sammanfattning : Background: The following study focuses on the area of personalisation within streaming services and how vocabulary of playlist names and categories affect expectations and satisfactions. The wording of personalised items is important to convey that content is directly made for a user, yet there are limited studies that explore what users anticipate and if the message conveys correct information to then lead to satisfaction. LÄS MER

4. 13. “Big brother sees you” : A qualitative study on users’ experiences with targeted advertising on Facebook

   Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

   Författare :Marwa Ali; Mikaela Hollgren; [2022]
   Nyckelord :Targeted advertising; privacy; Facebook; big brother effect; panopticon; Riktad reklam; integritet; Facebook; big brother effekten; panopticon;

   Sammanfattning : As a consequence of the exposure of scandals involving targeted advertising and data collection, privacy concerns have arisen among users of social media, in particular Facebook. Previous research studies demonstrate that consumers have little knowledge about online behavioural advertising and hold misconceptions about it. LÄS MER

5. 14. Adpocalypse : The new privacy legislations’ impact on digital advertisement in Sweden

   Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Författare :Rebecca Hansson; [2022]
   Nyckelord :Media Planning; Digital Ads; Third-party tracking; Data mining; Internet Privacy Concerns and Regulations;

   Sammanfattning : 2020 and 2021 were shocking years for advertising and digital marketing since both Apple and Google announced that they would limit third-party tracking. Google and Apple’s news created turmoil in the marketing business sector since advertisers no longer will be able to target and track the success of their digital ads as efficiently and effectively. LÄS MER

7. 15. Computational Scaling of Party Cohesion in Social Media: A Case Study on Twitter Campaigns in Brazil

   Kandidat-uppsats, Lunds universitet/Statsvetenskapliga institutionen

   Författare :Emma Olivia Baker; [2022]
   Nyckelord :party cohesion; Brazil; social media; political campaigns; Wordfish; Social Sciences;

   Sammanfattning : This thesis explores party cohesion in politicians’ social media campaigns in the context of Brazil. It highlights the importance of studying the interaction between digitalisation of political communication and the party system in developing democracies. Brazil makes an interesting case as it is known for its exceptionally unstable party system. LÄS MER