Sökning: "role of the brand"

Visar resultat 16 - 20 av 657 uppsatser innehållade orden role of the brand.

1. 16. Webbrecensioner : En kvalitativ undersökning om hur företag upplever webbrecensioner och vad det har för påverkan på företagsvarumärke

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Noor Al-jandeel; Rizwan Ebrahimi; [2023]
   Nyckelord :;

   Sammanfattning : In correlation with increasing increasingly relevant. digitization , the dialogue about web reviews has become, which has increased Consumers tend to use web reviews to a large extent the relevance of the subject from the companies' perspective. LÄS MER

3. 17. Role of CSR and Brand Image : A qualitative study on IKEA

   Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Arefa Islam; [2023]
   Nyckelord :Corporate social responsibility CSR ; Brand; Brand Image; Purchase intention.;

   Sammanfattning : Purpose                                                           The primary objective of this study is to make     theoretical advancements and practical insights for companies aiming to strengthen  enhance their brand image through the implementation of CSR initiatives.. LÄS MER

4. 18. "How can tech startups enhance their customer retention and acquisition

   Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

   Författare :Danut Avram; Oluwadamilola Olaitan; [2023]
   Nyckelord :Customer retention; Customer acquisition; Social media marketing; User engagement; Brand awareness; Tech startups; Customer relationship management CRM ; Trust; Targeted advertisement.;

   Sammanfattning : This  research  emphasizes  the role  of  social  media  in  customer  acquisition  retention.Furthermore, it investigates insights that have the potential to benefit tech startups inshaping  their  strategies  and  effectively  allocating  resources  to  achieve  consistentcommunication with their customer base. LÄS MER

5. 19. The Authenticity Imperative - Towards Building Long-Term Relationships with Social Media Influencers in the Digital Age

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Alexandra Nuria Kunert; [2023]
   Nyckelord :social media influencer; influencer relations; authenticity; relationship management; strategic communication; Social Sciences;

   Sammanfattning : Capturing how organizations build and maintain long-term and mutual beneficial relationships with influencers is an urgent quest by both, communication practitioners and scholars. In the ever-evolving context of digitalization, navigating influencer communication remains to be a major challenge, as the concept of an authentic partnership is constantly adapting in the fast-paced social media realm. LÄS MER

7. 20. Brand Loyalty in the Context of Digital Food Retail : Understanding customer behaviour of meal kit delivery services towards brand loyalty: a focus on HelloFresh

   Magister-uppsats,

   Författare :Yiming Yuan; Ziying Lai; [2023]
   Nyckelord :;

   Sammanfattning : Abstract Background: Despite an increase in popularity, the meal kit delivery service is facing the challenge of high cancellations and difficulty with customer retention. As it is a comparatively novel concept in the context of digital food retail, more scholarly research should be conducted. LÄS MER