Sökning: "socio-cultural branding"

Visar resultat 1 - 5 av 8 uppsatser innehållade orden socio-cultural branding.

1. 1. Exploring the Use of Nordicness in Sustainability Messages: The Case of Nordic Fashion Brands

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Sukhitha Basnayake; Emilie Nørgaard; Jonhatan Andres Acevedo Escobar; [2023]
   Nyckelord :Business and Economics;

   Sammanfattning : Being on everyone’s lips for years, the concept of sustainability has become an almost unavoidable phenomenon within contemporary business discourses and practice. In particular, has the Nordic fashion industry increasingly been infused by sustainability with a continuous growing public interest in buying sustainable products from companies that have embarked on a sustainable path. LÄS MER

3. 2. Branding Helsingborg City for Domestic and International Students

   Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

   Författare :Hyunah Kim; [2019]
   Nyckelord :city branding; destination image; key attributes of the place image formation; student segment; students perceptions and experiences; service management; Social Sciences; Business and Economics;

   Sammanfattning : The student group is an emerging target with high potential for both the service industry and municipalities. However, previous studies scrutinizing this segment have been limited despite its significance. LÄS MER

4. 3. Branding Helsingborg City for Domestic and International Students

   Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

   Författare :Hyunah Kim; [2019]
   Nyckelord :city branding; destination image; key attributes of the place image formation; student segment; students perceptions and experiences; service management; Business and Economics; Social Sciences;

   Sammanfattning : The student group is an emerging target with high potential for both the service industry and municipalities. However, previous studies scrutinizing this segment have been limited despite its significance. LÄS MER

5. 4. Democratic Communication as a Strategic tool: exploring the nation branding-initiative Curators of Sweden as a contemporary application of digital democracy

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Susanna Ricknert; [2013]
   Nyckelord :Curators of Sweden; digital democracy; ideology; public diplomacy; strategic communication; web technology; Social Sciences;

   Sammanfattning : This study explores the relationship between democratic ideals and web technology discourses observable in the US media debate on the nation branding initiative Curators of Sweden. Having identified discursive patterns that touched upon issues of democracy and web technology, and by connecting the reactions to a theoretical foundation on digital democracy, the analysis show how the democratic value of the initiative was interpreted differently due to conflicting ideals and assumptions of democracy and web technology. LÄS MER

7. 5. From Mundane to Remarkable Consumption: The Transformation of Bottled Water

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Petya Valcheva; Alina Sofonova; [2012]
   Nyckelord :bottled water; transformation; mundane consumption; low involvement; cultural branding; remarkable consumption; Consumer Culture Theory; Business and Economics; Social Sciences;

   Sammanfattning : The study investigates how the consumption of bulk commodities has transformed from mundane to remarkable and reveals how people, events, meanings and ideas from the past have affected this change in consumers’ attitude. The paper discusses how mundane products have become a center of consumer interest and provides theoretical explanation of the phenomenon. LÄS MER