Sökning: "strategic market entry"

Visar resultat 1 - 5 av 80 uppsatser innehållade orden strategic market entry.

  1. 1. Challenges for Artificially Intelligent Medical Devices in the Nordics and Suggested Strategies to Respond

    Master-uppsats, Lunds universitet/Innovationsteknik

    Författare :Alva Rampe; Linea Holström; [2024]
    Nyckelord :Artificial Intelligence; Medical Device; HealthTech; Innovation Barriers; Technology and Engineering;

    Sammanfattning : With aging populations, unequal access to care, and shortages of staff, healthcare systems today are facing many challenges. Technology advancements, with artificial intelligence (AI) in particular, have been one of the main drivers of innovation in multiple industries. LÄS MER

  3. 2. Financial Technology's effect on the Swedish banking Industry - A study on competition and competitive strategies

    Master-uppsats, Lunds universitet/Produktionsekonomi

    Författare :Douglas Wilsby; Knut Winström; [2023]
    Nyckelord :FinTech; competition; competitive strategy; digitalisation; technology; Open Banking; Strategy; Business model; Digital.; Technology and Engineering;

    Sammanfattning : Titel: Financial Technology's effect on the Swedish banking Industry - A study on competition and competitive strategies Authors: Douglas Wilsby, Industrial Engineering 2018, LTH; Knut Winström, Mechanical Engineering 2018, LTH Supervisor: Ingela Elofsson, Division of Production Management at Faculty of Engineering LTH Background: The rapid advancement of technology has the potential to disrupt established industries, including the banking sector. Companies that fail to adapt to technological shifts risk losing their competitive advantage and face challenges. LÄS MER

  4. 3. Svensk dagligvaruhandel: En het potatis : En marknadsanalys av svensk dagligvaruhandel med huvudsakligt fokus på konkurrens och strategival.

    Kandidat-uppsats, Linköpings universitet/Nationalekonomi; Linköpings universitet/Filosofiska fakulteten

    Författare :Felix Steinauer; Louise Strömlid; [2023]
    Nyckelord :grocery retail sector; market analysis; SCP model; competition; corporate strategy; oligopoly; welfare; dagligvaruhandel; marknadsanalys; SCP-modellen; konkurrens; företagsstrategi; oligopol; välfärd;

    Sammanfattning : This thesis aims to conduct a market analysis of the Swedish grocery retail market, with a primary focus on the current market competition and strategic choices. The market analysis is done in order to investigate whether insufficient competition is a contributing factor to the high food prices today. LÄS MER

  5. 4. Market Entry Through Networks : A Case Study of a Swedish SME

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Samuel Björkqvist; André Jonsson; [2023]
    Nyckelord :Centrality; Central Nodes; Intermediaries; Legitimacy; Liabilities of Foreignness LoF ; Liabilities of Outsidership LoO ; Social Network Theory SNT ; Trust;

    Sammanfattning : Purpose – This study aims to look into how foreignness and outsidership affect the market entry of a SME and the individual firm's ability to access the correct network as well as look at which support structures are available for the individual firms entering into a new market. Theory/Design & Research Questions – By looking through the lens of Social Network theory, aspects of trust, legitimacy, nodes, foreignness and outsidership, this study has looked into the journey of a large hamburger chain in Sweden that has successfully entered into different markets outside of Sweden. LÄS MER

  7. 5. Shifting Gears: Entering the Automotive Vertical

    Master-uppsats, Lunds universitet/Innovationsteknik

    Författare :Tobias Anderberg; Axel Svensson; [2023]
    Nyckelord :Online automotive advertising; performance-based pricing; classifieds; marketplaces; transactional models; monopolistic markets.; Technology and Engineering;

    Sammanfattning : Tradera, Sweden's leading online marketplace for circular consumption, is considering entering the online automotive advertising market in Sweden as a new vertical to diversify its business. This thesis aims to determine if Tradera should enter the online automotive advertising market and to propose a strategic roadmap for entry if it is determined to be beneficial. LÄS MER