Sökning: "sustainable purchases"

Visar resultat 1 - 5 av 76 uppsatser innehållade orden sustainable purchases.

  1. 1. Rekommendationers påverkan på konsumentbeteende : En kvantitativ studie av jämförelse mellan expert- och hållbarhetsrekommendationer inom livsmedelsbranschen

    Magister-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Oscar Karlsson; Ludwig Ziegler; [2023]
    Nyckelord :Recommendations; Consumer Behavior; Decision-making Process; Congruence; Green Marketing; Authority; Rekommendationer; Konsumentbeteende; Beslutsprocess; Kongruens; Grön marknadsföring; Auktoritet;

    Sammanfattning : Previous research indicates that recommendations generally have a positive impact on consumer consumption, however, studies have primarily focused on industries such as film, dining and wine. This study examines the effects of various types of recommendations on consumer behavior within the food industry, where purchases tend to be routine and characterized by automated decision-making processes. LÄS MER

  3. 2. “The Effects of Sensory Marketing in Physical Second-Hand Stores” : A qualitative study of how applying sensory marketing in a physical second-hand store can influence consumers to choose more sustainable options while shopping for apparel.  

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

    Författare :Kajsa Carlsson; Carina Klingestam Lundqvist; [2023]
    Nyckelord :Second-hand; Sustainability; Sensory Marketing; Physical Stores; Purchase Decisions; Customer Experience; Fast Fashion;

    Sammanfattning : The emergence of online stores specializing in fast fashion apparel has presented a significant challenge to brick-and-mortar stores and has had detrimental consequences for the environment. Consequently, it is essential for physical stores to stay informed about emerging trends in physical store design. LÄS MER

  4. 3. Greening the grid of Indonesia - Second life application for Lithium-Ion Electric Vehicle batteries in Indonesia’s Energy System

    Master-uppsats, Lunds universitet/Innovation

    Författare :Felix Kruse; Paula Runsten; [2023]
    Nyckelord :electrification; battery repurposing; renewable energy; net-zero emissions; energy storage systems; Technology and Engineering;

    Sammanfattning : With the increasing energy demand from urban electrification, the growing economy and global warming, Indonesia has some extensive challenges ahead. Additionally, growing demand for Li-ion batteries is causing shortages of virgin battery minerals in parallel with the increasing demand for energy storage to accommodate electrification. LÄS MER

  5. 4. The Influence of Blockchain Technology on Swedish Consumers’ Purchase Intention of Eco-Friendly Clothing Products : A Cross-Sectional Study

    Master-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Isak Klerck; Oliver Perttunen; [2023]
    Nyckelord :greenwashing; environmental awareness; attitudes; BCT; clothing;

    Sammanfattning : Consumers are increasingly becoming more sustainable and strive towards making sustainable actions and purchases. As a response, companies attempt to follow this trend by offering sustainable and eco-friendly products and services, however, this has increased the tendency of greenwashing techniques. LÄS MER

  7. 5. Cirkulär och hållbar konsumtion – det ska vara lätt att göra rätt : En kvalitativ studie om Generation X attityder och beteende till second hand produkter

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Vanessa Nilsson; [2023]
    Nyckelord :Gen X; Second hand; Green marketing; Circular economy; Sustainability; Gen X; Second hand; Grön marknadsföring; Cirkulärekonomi; Hållbarhet;

    Sammanfattning : Hållbar konsumtion är viktig för att stävja ohållbar utveckling i dagens samhälle. Konsumenter idag vill konsumera mer hållbart, men deras positiva attityder till miljön överförs inte alltid till deras beteenden. LÄS MER