Sökning: "the managerial school"

Visar resultat 21 - 25 av 143 uppsatser innehållade orden the managerial school.

1. 21. Combating the credibility crisis - Investigating the role of brand co-creation within green marketing

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Niklas Löfgren; Axel Wieslander; [2022-08-04]
   Nyckelord :Green Marketing; Brand Co-creation; Green Brand Equity; Brand Credibility; Greenwashing; Transparency;

   Sammanfattning : Firms are facing increasing pressure to become more sustainable, coupled with growing insight and scrutiny. However, attempts to meet these demands and attract sustainability-concerned consumers through green marketing and branding has resulted in widespread greenwashing. LÄS MER

3. 22. Effects of Automation Processes on Ambidexterity - A case study of the effects of automation processes on efficiency and innovation within the IT department of a high-tech multinational enterprise

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Rashdy Jasmine; [2022-07-15]
   Nyckelord :Automation business process; exploitation; exploration; efficiency; innovation; ambidexterity;

   Sammanfattning : More and more organisations are adopting automation business processes to facilitate work, be more efficient, and let workers do more value-creating and complex tasks. Being able to exploit (efficient) and explore (innovate) simultaneously is defined as ambidexterity and leads to successful organisations. LÄS MER

4. 23. “How Can Small and Medium Size Enterprises Benefit from Social and Business Networks to Improve Their Performance?” A Single Case Study of Medi Know-How

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Zekria Alizada; Mauro Ribeiro; [2022-07-05]
   Nyckelord :Social and business networks; Small and Medium Size Enterprises; performance;

   Sammanfattning : Small and Medium Size Enterprises (SMEs) are one of the most important contributors to global economic development and job creation (World Bank, 2021). Meanwhile, the success of SMEs depends on many different aspects such as the relationship between SMEs and their social and business networks. LÄS MER

5. 24. Demystifying Dynamic Capabilities - Exploring development & evolution of Dynamic Capabilities for Digital Transformation in a Multinational SME

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Swati Malhotra; [2022-07-05]
   Nyckelord :Dynamic Capabilities; Digital Transformation; SME; multinational; Business model;

   Sammanfattning : The business environment is changing at a fast pace. One of the important ways in which the firms respond to these challenges is by employing digital technologies to create new value for their customers. However, despite the motivation and efforts by the firms to digitally transform the companies fail in their efforts. LÄS MER

7. 25. Sustainability integration in the pharmaceutical industry - A case study of the Management Control from a managerial perspective

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Ebba Carlsson; Clara Grönberg; [2022-06-30]
   Nyckelord :Sustainability; Management Control; Sustainability Integration; Values; Top Management Team; Interaction; Decision Making; Collaboration; Pharmaceutical Industry; Levers of Control;

   Sammanfattning : Background and Problem Discussion: The importance of sustainability has increased and requires proper MCS to be able to implement sustainability strategies. Simons’ levers of control is a MCS framework that has been used to understand sustainability in organizations. LÄS MER