Sökning: "utilitarian motivations"

Visar resultat 1 - 5 av 19 uppsatser innehållade orden utilitarian motivations.

  1. 1. The role of motivations and perceived ability to cycle as a mode of transport in an emerging cycling culture - the case study of Cork Metropolitan Area, Ireland

    Master-uppsats, Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

    Författare :Nieve Greene; [2023]
    Nyckelord :travel behaviour; mobility; utilitarian cycling; human infrastructure; built environment; Theory of Planned Behaviour; Politics of Mobility.; Social Sciences;

    Sammanfattning : Cycling as mode of transport can be seen as a sustainable and active mode of travel that can be part of the solution for climate change and urban congestion. Many cities in Europe are now investing in cycling to reduce their carbon emissions and make their spaces more liveable and accessible. LÄS MER

  3. 2. The role of shopping motivations on sustainable consumer behaviour in the fast fashion clothing industry

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Ezgi Tekergül; Anna Frederique Leonie Koning; [2023]
    Nyckelord :sustainability; fast fashion; clothing; consumer behaviour; sustainable consumer behaviour; shopping motivations;

    Sammanfattning : The purpose of this study was to better understand how consumers of fast fashion clothing with different shopping motivations consider sustainability during their purchase. The different shopping motivations are hedonic and utilitarian, which are respectively the emotion of shopping and the function of shopping. LÄS MER

  4. 3. Tick tock, tick tock : A qualitative study of how millennials impulse buying behavior is influenced by limited-time promotion in Sweden

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Victoria Petersson; Frida Brink; [2022]
    Nyckelord :Consumer decision making behavior; Impulse buying behavior; Online impulse buying behavior; Limited-time promotion; Millennials; Sweden;

    Sammanfattning : In recent years, the sales promotion techniques provided by marketing strategies has increased and has become an important factor in the fashion industry. In todays society customers have more knowledge and easier access to information online. LÄS MER

  5. 4. Avatarens nya köp – En studie om hur kön påverkar motivationer att köpa icke-funktionella varor i free-to-play spel

    Kandidat-uppsats, Högskolan i Skövde/Institutionen för informationsteknologi

    Författare :Markus Lindström; [2022]
    Nyckelord :;

    Sammanfattning : TV-spel som är gratis för spelare att spela men som kan innehålla saker som spelare kan betala för i spelet kan också kallas för “free-to-play” spel. Vissa av dessa free-to-play spel tillåter spelare att köpa saker som inte påverkar hur spelet fungerar. Detta kan vara saker som förändrade utseenden eller animationer som Marder, B. LÄS MER

  7. 5. “It’s a visceral connection” : young farmers processes of engagement in animal farming with autochthonous breeds

    Master-uppsats, SLU/Dept. of Urban and Rural Development

    Författare :Ana Daniela Ferreira Andrade; [2022]
    Nyckelord :young farmers; ecosystem services; autochthonous breeds; human-animal relations;

    Sammanfattning : Agroecosystems are valued by the provision of utilitarian services that satisfy human needs and by their non-utilitarian ascribed ecological, sociocultural or intrinsic values. Nowadays, a delicate situation of decrease of population and the fragile generational renewal comprises the risk of loss of cultural landscapes in many European rural communities. LÄS MER