Sökning: "volvo marketing case study"

Visar resultat 16 - 20 av 36 uppsatser innehållade orden volvo marketing case study.

  1. 16. Increasing Brand Equity in Chinese Automobile Market- A case study of Volvo Car Corporation

    Master-uppsats, Företagsekonomiska institutionen

    Författare :Lili Cai; Yun Cao; [2013]
    Nyckelord :Volvo Car Corporation; Brand equity; Customer perception; Marketing mix; Chinese automobile market;

    Sammanfattning : The huge market potential of some fast growing markets attract many international organizations’ attention, especially China, as a huge automobile market is one of the most typical examples. Therefore, the purpose of this paper is to explore how Volvo Cars increase brand equity in Chinese automobile market. LÄS MER

  3. 17. Understanding Buyer Behavior in the Context of Product Adaptation : A Case Study of Volvo Trucks

    Magister-uppsats, Sektionen för ekonomi och teknik (SET)

    Författare :Douglas Eduard Steinert; Fernanda Bento Zen; [2012]
    Nyckelord :Product Standardization; Product Adaptation; Buyer Behavior; Volvo;

    Sammanfattning : This dissertation studies the relationship of product adaptation and buyer behavior. By standardizing products, it was possible for organizations to produce in large scale and make them accessible for many different markets. LÄS MER

  4. 18. Sustainability in the Context of Strategic Brand Management : A Multiple Case Study on the Automobile Industry

    Magister-uppsats, Sektionen för ekonomi och teknik (SET)

    Författare :Anna Gerlach; Joana Witt; [2012]
    Nyckelord :Sustainability; Sustainable Development; Strategic Brand Management; Sustainability in Marketing; Sustainability in Strategic Management;

    Sammanfattning : During the last decades the importance of sustainability has steadily increased and nowadays, sustainability is not only a governmental responsibility any more. Besides the concept of sus- tainability, the field of brand management has gained more relevance in the last decades as well. LÄS MER

  5. 19. Adaptation of Controllable Variables in the Marketing Mix in Relation to Local Culture : A Case Study of Volvo Cars India Limited

    Master-uppsats,

    Författare :Aravind Nagaraju Agastyaraju; Manish Mahato; [2011]
    Nyckelord :Marketing;

    Sammanfattning : .... LÄS MER

  7. 20. Volvo CE in China : a case study of dual - brand strategy

    Kandidat-uppsats, Avdelningen för ekonomi

    Författare :Peng Shao; Zeliang Sun; [2011]
    Nyckelord :Volvo CE; Lingong; Dual-brand Strategy; Synergy;

    Sammanfattning : Introduction: The part of introduction is presented to help readers give insight into the setting of our thesis. Firstly, we present the background of Volvo CE and Lingong. LÄS MER