Sökning: "volvo marketing case study"

Visar resultat 21 - 25 av 36 uppsatser innehållade orden volvo marketing case study.

1. 21. Heavy vehicle B2B marketing and impact of culture : a comparison case study of Volvo and Scania in Thailand

   Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

   Författare :Adesola Adegboye; Lena Romlin; [2011]
   Nyckelord :B2B Marketing; culture; market segmentation; business marketing communication; cultural dimensions;

   Sammanfattning : Many Automobile companies from the developed countries are moving to Asia as the market potential in these countries is dimishing and cost of production is cheaper. Although there is a larger market potential in Asian countries, each automible company needs to attract potential customers with the ultimate goal of retaining them. LÄS MER

3. 22. The impact of mergers & acquisitions on corporate identities and brand portfolios in the automotive industry : A case study of Renault & Dacia

   Magister-uppsats, Sektionen för ekonomi och teknik (SET)

   Författare :Stefania Virginia Aldea; [2011]
   Nyckelord :brand strategy; brand structure; corporate identity; portfolio; global brand; Dacia; Renault;

   Sammanfattning : The today‟s business world deals with an increasing phenomenon of Mergers and Acquisitions (M&A‟s), a process through which companies gain access to some tangible and intangible resources. Within the automotive industry this phenomenon requires even more attention, since it faced many difficulties during time. LÄS MER

4. 23. CRM Tool & Philosophy : The Clue to a Customer-Centric Organization

   Magister-uppsats, Ekonomihögskolan, ELNU

   Författare :Amanda Lindström; Karina Polyakova; [2010]
   Nyckelord :Customer-Centricity; Channel Management; Customer Value; Customer Relationship Management; Relationship Dependency; Loyalty; Profitability; Segmentation; Roadmap; Implementation; Success Measurement;

   Sammanfattning : This thesis is focused on studying Customer Relationship Management (CRM) tool and philosophy implementation and how it develops a customer-centric view within organizations. Nowadays mutually advantageous customer relationship is the main asset of the contemporary businesses and CRM is the clue to creating this type of relationship. LÄS MER

5. 24. Does Volvo Cars’ marketing strategy differ according to consumer behavior in Sweden and in France? : A study of how Volvo Cars adapts its marketing strategy in France compared to Sweden

   Kandidat-uppsats, Handelshögskolan vid Umeå universitet

   Författare :Jessica Vega; Déborah Samama; [2010]
   Nyckelord :Marketing strategy; Volvo; Adaptation; Brand image; Consumer perception; France; Sweden;

   Sammanfattning : AbstractThere is a great diversity in marketing strategies that brands can use to develop their name, image and products. The selection of the appropriate strategy is the basis of the image a brand wants to present and how it will be perceived by the market it attempts to approach. LÄS MER

7. 25. Advertorials; an effective or destructive marketing practice? : The effect of advertorial deception on irritation, credibility, and attitude, both for the advertiser and the advertising medium

   Magister-uppsats, IHH, EMM (Entreprenörskap, Marknadsföring, Management)

   Författare :Jimmy Bergqvist; Jens Ingelstedt; [2010]
   Nyckelord :Advertorials; deceptive marketing; brand credibility; advertising avoidance; likeliness to return to site; brand attitude; on-line adver-tising; news advertising; Annonser; vilseledande marknadsföring; varumärkestrovärdighet; reklamundvikande; sannolikhet att återvända till webbsida; varumärkesattityd; online-reklam; reklam i nyheter;

   Sammanfattning : The thesis explores advertorials, advertising made to look like editorial content, from a consumer behaviour perspective. Introduction                 Consumers are exposed to a staggering amount of advertisements each day. This so-called advertising clutter makes it difficult for marketers to reach the consumer. LÄS MER