Sökning: "volvo marketing case study"

Visar resultat 11 - 15 av 36 uppsatser innehållade orden volvo marketing case study.

1. 11. Spraying a New Trend : Exploring Branding Strategies Through the Volvo LifePaint Campaign

   Kandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

   Författare :Viktoria Hansson; Maria Karlsson; Albin Larsson; [2016]
   Nyckelord :Branding; Customer-based brand equity; leveraging secondary associations;

   Sammanfattning : Background: The authors tentatively believe they have identified a new trend within branding, where an established brand launches a new and innovative product that is somehow related to the brand’s core values, interactively through a complementary marketing communication video. Support for the relevance to further investigate the identified trend can be found in academic literature. LÄS MER

3. 12. Working with Social Media in Japan. In the case of H&M, Ikea and Volvo Corporation

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Sarah Müller; Elin Simonsson; [2015-07-08]
   Nyckelord :Social Media; Japan; Social Media Usage; Japanese Culture; H M; IKEA; Volvo Car Corporation;

   Sammanfattning : Abstract Social media is an evermore important tool for companies to utilize in marketing, as it no longer is a question of if, but how social media can be employed for communicating to current and potential customers. However, it is also a tool that holds its complexities, and one in which companies are resistant to use. LÄS MER

4. 13. Perception of the Celebrity Endorser : A study of how age and gender influences the consumer perception

   Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Olle Hugosson; Carolina Matthys; Linda Phung; [2014]
   Nyckelord :Marketing Communication; Celebrity Endorsement; Source Effects; Consumer Perception; Age and Gender of the Consumer;

   Sammanfattning : Background The concept of celebrity endorsement is a constantly growing marketing communication tool. A recent example of when the usage of celebrities within advertising has been successful is the case of Zlatan Ibrahimovic endorsing Volvo. LÄS MER

5. 14. MNC Headquarter monitoring mechanism and the subsidiary’s marketing strategy in China : Case study of Volvo and Ford

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Weihan Lu; Yunyun Xu; [2014]
   Nyckelord :;

   Sammanfattning : Multinational Corporations (MNCs) commence expansion worldwide and adopt local adaptation or global standardization marketing strategies in foreign countries. This thesis is to study whether there is any relationship between the subsidiaries’ marketing strategies and headquarters’ (HQ) monitoring mechanism, focusing on the China. LÄS MER

7. 15. How did the financial crisis affect the approach to projects? - A case study of Volvo Trucks

   Magister-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Björn Allansson; Robin Gunnarsson; [2013-06-28]
   Nyckelord :project risk; projects investment decisions; discount rate; financial crisis;

   Sammanfattning : Background: The term investment have over time grown larger and wider, from mostly considering “hard” investments such as machinery, factories and plants to include also education, projects, marketing etc. Corporation investments have trough history been correlated to the economic situation with recession and good times effecting investments, as the uncertainty and risk increases during a recession, combined with debt financing becomes more limited. LÄS MER