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Visar resultat 1 - 5 av 36 uppsatser som matchar ovanstående sökkriterier.

1. 1. Closing the GAPS

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Tessa Rauthe; Victoria Friman; [2023]
   Nyckelord :Business and Economics;

   Sammanfattning : Title: CLOSING THE G A P S: Detecting misalignments between the corporate brand identity and brand image of Volvo Cars and Volkswagen within the German and Swedish markets Date of the Seminar: 02.06. LÄS MER

3. 2. A Storytelling and Brand Identity Connection

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Erik Andrén; Therese Hermelin; [2022]
   Nyckelord :Corporate Brand Management; Corporate Brand Identity; Storytelling; Connection; Scandinavian Airlines; Bona; Volvo Cars; Business and Economics;

   Sammanfattning : Title: A Storytelling and Brand Identity Connection - A multiple case study on companies communicating through storytelling and how it can connect to their brand identity. Date of Seminar: June 2, 2022. Course: BUSN39, Degree Project in Global Marketing. Authors: Erik Andrén and Therese Hermelin. LÄS MER

4. 3. Investigation of the contribution of intelligent suspension system on ride comfort and road holding quality in autonomous vehicles : A case study at Volvo Cars Corporation

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Mehrdad Bahmani; [2021]
   Nyckelord :;

   Sammanfattning : Transformation to automated drive implies a switch in roles from driver to passenger, which means that the driver goes from complete flexibility to maneuver the car to almost none. There would be a mismatch between the human's preferred driving style and the driving behavior provided by an autonomous car, leading to both mental and physical discomfort amongst the passengers. LÄS MER

5. 4. CSR-Marknadsföring inom anläggningsmaskin-branschen : En studie om hur Volvo Construction Equipment använder sig av Corporate Social Responsibility i sin marknadsföring

   Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Författare :Tim Ekstrand; Tim Axelsson; [2020]
   Nyckelord :CSR; Marknadsföring; Konstruktion; Maskin; Anläggningsmaskin; Effektivitet;

   Sammanfattning : ABSTRACT Date: Level: Institution: Authors: Title: Tutor: Keywords: machine 08-06-2020 Bachelor thesis in Business Administration, 15 crSchool of Business, Society and Engineering, Mälardalen University Tim Axelsson Tim Ekstrand (97/06/22) (97/05/21) CSR – marketing within the heavy machinery industry Aswo SafariCSR, marketing, Construction, Machine, effectivity, construction Research question: How do companies in the construction machinery industry use CSR in their marketing effectively? Purpose: The purpose of this paper is to investigate and thus gain a deeper insight into how CSR is used in marketing in the most efficient way possible in the construction machine industry. The hope is to be able to clarify the uncertainties surrounding CSR in marketing and to be able to provide companies of the construction machinery industry with in-depth knowledge of the subject and to assist with a model for other companies in the industry to use to review the effectiveness of their CSR -marketing. LÄS MER

7. 5. Creating time, over time - A study of marketing, artificial intelligence, efficiency and value creation

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Hanna Källström; [2019-07-03]
   Nyckelord :Marketing procurement; discourse theory; value creation theory; artificial intelligence; branding;

   Sammanfattning : This article focuses on how artificial intelligence (AI) has potential to make marketing procurement more effective and efficient. Creating more time for marketing buyers gives them opportunities to engage in value creating strategy work benefiting the brand. Volvo Cars is used as a case study from which a qualitative discourse study is performed. LÄS MER