Sökning: "wellington"

Visar resultat 6 - 10 av 13 uppsatser innehållade ordet wellington.

  1. 6. Prosumer Generated Stories

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Sofia Borgström; Antonia Crafoord; [2018]
    Nyckelord :Strategic communication; brand credibility; storytelling; prosumer generated stories; social media; digital marketing; marketing communication; Social Sciences;

    Sammanfattning : Social media usage is undeniably popular, which has escalated the amount of content existing online, resulting in a state of content overload. The overload of content has made it harder for organisations to reach out with their message, and it is therefore more important than ever to prioritize efforts to develop trustworthy relationships with consumers, and thereby aspire brand credibility. LÄS MER

  3. 7. Branding och hashtags : En analys av Daniel Wellingtons material på Instagram

    Kandidat-uppsats, Stockholms universitet/JMK

    Författare :Frida Rosin; [2018]
    Nyckelord :Daniel Wellington; Instagram; hashtags; influencer marketing; semiotik;

    Sammanfattning : The aim of this thesis is to get an understanding of how Daniel Wellington is using visual communication to communicate their brand identity on Instagram. It is also about how they use hashtags to engage their consumers into their brand community. LÄS MER

  4. 8. Queer Love in Social Media Marketing : A Case Study of Same-Sex Couple Representations in Watch Brand Daniel Wellington’s Social Media Channels

    Magister-uppsats, Linköpings universitet/Tema Genus

    Författare :Martin Kallur; [2018]
    Nyckelord :LGBTQ media representation; inclusive marketing; social media marketing; Daniel Wellington;

    Sammanfattning : On Valentine’s day 2018, Swedish watchmaker Daniel Wellington posted a photo of a gay male couple followed by a caption celebrating the love between the two subjects. The photo was posted to the brand’s Instagram account reaching an audience of four million followers. LÄS MER

  5. 9. The effectiveness of different heating systems in New Zealand households : A study of energy performance by IDA Indoor Climate and Energy

    M1-uppsats, Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Författare :Julia Flink; [2016]
    Nyckelord :Dwellings; Energy efficiency; Heating system; Powerco; New Zealand; Hus; Energieffektivitet; Värmesystem; Powerco; Nya Zeeland;

    Sammanfattning : The energy demand is a complex issue for householders in New Zealand, since a large number of dwellings were built before energy efficiency regulation came into force in 1979. To heat the average New Zealand home takes a lot of energy, and therefore many householders choose to limit their heating space. LÄS MER

  7. 10. Jakten på varaktiga konkurrensfördelar - en fallstudie om Daniel Wellington AB och sambandet mellan strategiska resurser och varaktiga konkurrensfördelar

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Hjalmtyr Edvard Daregård; Jacob Skragge; [2015]
    Nyckelord :VRIO-framework; Strategy; Strategic capabilities; Resource-based view; dynamic capabilities;

    Sammanfattning : The purpose of this study is to identify and analyze how resource-based strategic choices can create can create sustainable competetive advantages. The study examines whether Daniel Wellington has competitive advantages and how those in that case have been achieved. LÄS MER