Sökning: "word of mouth stockholm"

Visar resultat 1 - 5 av 92 uppsatser innehållade orden word of mouth stockholm.

  1. 1. Viral Attraction: Incongruency in Job Adverts on Social Media

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Sofia Zetterberg; Joel Söderholm; [2024]
    Nyckelord :Viral Marketing; Incongruency; Employer Attractiveness; Social Media; Students;

    Sammanfattning : Organizations are facing increasing challenges when it comes to securing talent. Harsh competition and a young generation more inclined to bargain means more activities to stand out and become an attractive employer. LÄS MER

  3. 2. The language of risk: A quantitative study on the effects of presentation format in risk communication

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Andreas Lidin; Daniel Mira; [2024]
    Nyckelord :Risk Communication; Numeracy; Presentation Format; Natural Frequencies;

    Sammanfattning : Consumers are faced with everyday decisions requiring understanding and interpretation of risks and probabilities. One area where the importance of good risk communication is particularly salient is in modern healthcare where shared medical decision making is a central feature. LÄS MER

  4. 3. Unleashing the Potential: Investigating the Effects of an Extended Museum Visit Concept on Visitor Experience and Behavior : A Case Study on Using AR Technology to Extend the Museum Visit

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Agnes Shutrick; [2023]
    Nyckelord :Museum experience; Experience Economy; Extended Museum Visit; Augmented Reality; Experimental Marketing; Museiupplevelse; Upplevelseekonomi; Det Förlängda Museibesöket; Förstärkt Verklighet; Experimentell Marknadsföring;

    Sammanfattning : Museums contribute to the cultural landscape of a country. To attract visitors, museums should embrace new technology and constantly expand their offerings. LÄS MER

  5. 4. Loyalty Program Termination Recovery - A quantitative study on the efficacy of compensation and explanation recovery efforts in mitigating negative reactions following a loyalty program termination

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Marcus Hagström; Karl Granbom; [2023]
    Nyckelord :Loyalty program termination; Service failure; Recovery efforts; Compensation; Explanation;

    Sammanfattning : Loyalty program (LP) practitioners increasingly face the necessity to terminate their LP considering the disadvantages to LP management, the fact that LPs continually fail to be of value to many members and the growing shift towards subscription-based loyalty models. Aware that terminations lead to negative customer reactions, managers will inevitably wonder how to mitigate such reactions so as to retain customers and diminish negative backlash. LÄS MER

  7. 5. Leveraging Service Recovery as a Marketing Tool

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Daniel Mubiru; Fiona Nyamache; [2023]
    Nyckelord :Service recovery; marketing tool; satisfaction; loyalty; brand reputation; brand image;

    Sammanfattning : Aim: The study aims to explore the process of service recovery, its transformation into a marketing tool and identifying the outcomes of the tool to the organizations. Methodology: The research employed a qualitative methodology with an inductive approach. LÄS MER