Meningsskapande i digital kommunikation kan påverka ditt engagemang : Meningsskapandets roll för engagemang genom digital internkommunikation

Sammanfattning: Rapid expansion, globalization and companies always wanting bigger market shares are just a few of the reasons why digital internal communication is a must in organisations today. In parallel, digital development has increased rapidly during the last decades and organisations that keep up with technological innovations can gain competitive advantages. But how does digital technology affect organisational members? The COVID-19 pandemic has forced digital communication and remote work to many organisations. Making sense of digital communication and maintaining employee engagement are new challenges that organisations need to manage in the digital format. The purpose of this thesis is to explain how to make sense of digital internal communication and how this affects employee engagement. A case study of Organisation X digital communication consisting of four qualitative interviews and secondary data has been conducted to investigate this. A theoretical framework consisting of theories about sensemaking and employee engagement are combined to construct an analysis model that explains this relationship. The results show that digital communication through video-calls and informal communication channels are effective for sensemaking in the digital environment. The results also show that social interactions decrease in digital communication due to more planned communication, which affects employee engagement.