Sökning: "Brand name"

Visar resultat 6 - 10 av 172 uppsatser innehållade orden Brand name.

  1. 6. The Stock Market and Brand Equity: A Quantitative Study on the Swedish Stock Market's Reaction to Long- and Short-term Changes in Brand Equity

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Alfred Sjunnesson; Lukas Floding; [2021]
    Nyckelord :Brand equity; Stock market; Stock price; Trading volume;

    Sammanfattning : Brand equity is a well-established term within the field of marketing, commonly used to describe the value of a brand name and its associations. Through an analysis of how the changes in brand equity of 15 companies listed on the Swedish stock exchange correlates with their stock prices, along with an event study of different negative company-related incidents, and a survey study of how these incidents are perceived by the Swedish public, the aim of this thesis paper is to answer our proposed research questions (1) "To what extent does the price a stock is traded at adjust in response to long-term changes in brand equity?" and (2) "To what extent do company-related incidents cause a short-term negative reaction in brand equity and, consequently, a negative reaction in stock price and a positive reaction in trading volume?". LÄS MER

  3. 7. From Champagne showers to the back of the grid: A case study of Williams Racing

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Mirza Bander; Yasmine Hartvig; Caoimhe O'Sullivan; [2021]
    Nyckelord :Brand heritage; Heritage brand; Brand identity; Brand reputation; Formula 1; Brand Management; Sponsorship; Business and Economics;

    Sammanfattning : Williams is a long standing, family owned and operated Formula 1 team. Their track record of success is closely tied to their status as a skilled and independent constructor in a highly competitive and monetized sport. When founder Frank Williams steps aside and his daughter Claire takes over, the team struggles to produce the glory of yesteryear. LÄS MER

  4. 8. Lösningsalternativ för våtblock

    Kandidat-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Författare :Hussein Alhussein; Mostafa Muradi; [2021]
    Nyckelord :Våtblock; Fenolformaldehyd; Cellulosasvamp; Bomullsfiber; Ullfiber; Miljö;

    Sammanfattning : Under den senaste tiden har människor börjat minska användningen av miljöfarliga material, då de negativa effekterna har blivit mer och mer klara. Denna lärdom har lett till ett nytt miljötänkande där individer och företag har minskat användningen av miljöfarliga material samt börjat investera på miljövänligare alternativ. LÄS MER

  5. 9. Främja

    Kandidat-uppsats, Lunds universitet/Industridesign

    Författare :Erik Lif; [2021]
    Nyckelord :Backpack; Children; Outdoor; Nature; Tretorn; Arts and Architecture;

    Sammanfattning : In the hectic and stressful climate of our more or less urbanized lives, it can be easy to neglect our surroundings and forget about our origins. The experiences and knowledge that is obtained from nature is a thing of absence in more and more people’s lives. LÄS MER

  7. 10. The Contagious Taste of Corona Beer

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Olle Stenbäck; Albin Waldeck; Jacob Rönnhed; [2021]
    Nyckelord :Corona Beer; Coronapandemic; Crisis Management; Brand Equity; Brand association; Corporate brand reputation; Brand identity; Business and Economics;

    Sammanfattning : The Covid-19 virus started spreading over the world in the beginning of 2020. WHO soon thereafter declared the virus as a pandemic and due to the crown-looking shape of the virus it was soon to be called the Coronavirus, Corona as it translates into crown in latin. LÄS MER