Sökning: "Brand name"

Visar resultat 11 - 15 av 172 uppsatser innehållade orden Brand name.

  1. 11. Brand i träkonstruktioner : En studie om brandförlopp i olika slags konstruktioner i trä

    Uppsats för yrkesexamina på grundnivå, Mittuniversitetet/Institutionen för ekoteknik- och hållbart byggande

    Författare :Elis Berg; [2021]
    Nyckelord :fire; wooden construction; fire course; function-based design; cross-laminated timber; glued-laminated timber; dimensional lumber; lamination; delamination; lamination effect; burnout; träkonstruktion; funktionskrav; korslimmat trä; limträ; konstruktionsvirke; laminering; delaminering; lamelleringseffekt; burnout;

    Sammanfattning : Det byggs i trä i Sverige som aldrig förr. Det blir alltmer populärt för varje år som går att ersätta prefabricerade element i betong samt pelare och balkar i stål med element med motsvarande funktion i antingen korslimmat trä eller limträ. LÄS MER

  3. 12. An analysis of the Impact of Brand Image on Consumer Purchase Behavior : The case of Lidl, Sweden

    Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Mahmud Ahmed; [2021]
    Nyckelord :brand image; factors of brand image; customer purchase behavior;

    Sammanfattning : This research project had a purpose to discuss the impact of Brand Image on Consumer Purchase Behavior. For retailers brand image are the key factors that help them to engage with customers and influence their buying behaviors. LÄS MER

  4. 13. Investigation of Embedded Brand Placement within Esports

    Kandidat-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

    Författare :Carl Alexandros Lundberg; Lola Smith; [2021]
    Nyckelord :esports; league of legends; embedded brand placement; eye tracking; brand recall; prior involvement;

    Sammanfattning : The video game and esports industry has grown exponentially over the past few years.“During recent years, esports have become one of the most rapidly growing forms ofnew media driven by the growing provenance of online games and onlinebroadcasting technologies” (Hamari and Sjöblom, 2017). LÄS MER

  5. 14. Non-core business talent attraction

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Karin Törnblad Davidsson; [2021]
    Nyckelord :talent attraction; marketing; HR; employer branding; values; recruitment platform; core business; non-core business; reputation; Business and Economics;

    Sammanfattning : Research Question and Purpose: The research question will investigate what talent attraction looks like in non-core businesses sharing the name of the core business. The purpose of this thesis is to explore talent attraction in the context of non-core businesses sharing the name of the core business. LÄS MER

  7. 15. Transmedia storytelling in the music industry : The case of BTS

    Magister-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Författare :Alvia Zuhadmono; [2021]
    Nyckelord :BTS; K-pop; transmedia; transmedia storytelling; music and social change; transmedia music; audience engagement; fan activism; fandom; ARMY; sustainability;

    Sammanfattning : This case study research examines the impact of transmedia storytelling on the global reach of Korean-pop (K-pop) group BTS (Bangtan sonyeondan) and how narratives within the transmedia storyworld can motivate the audience to seek individual and social change. This study is inspired by the rise of BTS in the global music industry. LÄS MER