Sökning: "CSR apple"

Hittade 3 uppsatser innehållade orden CSR apple.

  1. 1. Digital företagsidentitet : En studie om corporate identitys relation till företagswebbplatser

    Kandidat-uppsats,

    Författare :Maria Kennerstedt; [2018]
    Nyckelord :corporate identity; företagsidentitet; företags webbplatser; digital informationsarkitektur;

    Sammanfattning : This study aims to examine corporate identity’s relation to corporate websites. Corporate identity is a contextual concept with different definitions depending on the situation and who you ask. LÄS MER

  3. 2. Negative electronic Word of Mouth & Customer Based Brand Equity: A Qualitative View of the Apple iPhone Aversion on Facebook

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Claudia Lapel; Oylum Ellez; Erbol Anarbekov; [2011]
    Nyckelord :Customer based brand equity; brand extension; social network; negative e-WOM; Facebook; electronic word of mouth; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : The emergent Social Media presents risks and opportunities for the brand that academic research still needs to reach further understanding (MSI, 2010). From both theoretical and managerial points of view, research is needed in regards to consumer created negative brand meanings in social media settings. LÄS MER

  4. 3. Screening the leaders ethical and unethical behavior against the corporate citizen theory

    Master-uppsats, Handelshögskolan vid Umeå universitet

    Författare :Dorothy Otang Arrey; Rukhsana Dharamsee; [2009]
    Nyckelord :Corporate Social Responsibility; Business Ethics; Cause related Marketing;

    Sammanfattning : Corporate citizenship is a debatable topic, according to many authors corporate citizenship is equivalent to corporate governance, corporate social responsibility and business ethics. Therefore, we have explained all the four theories in order to equip our reader with the subject in concern. LÄS MER