Sökning: "Car Brands"

Visar resultat 31 - 35 av 42 uppsatser innehållade orden Car Brands.

  1. 31. IMPACT OF GREY IMPORTS ON BRAND NEW CAR DEALERS : THE CASE OF MALAWI AND BOTSWANA

    Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

    Författare :Dziko Thunde; [2010]
    Nyckelord :Used Car; Motor dealers; Toyota; Toyota Malawi; Used Car dealers; Malawi; Botswana; Marketing; Car exporters; Used Cars from Japan; Second-hand cars; grey imports; Motor Centre;

    Sammanfattning : Title Impact of Grey Imports on Brand New Car Dealers: The Case of Malawi and Botswana Background Rapid change in technology causes frequent improvements in durable goods like cars. Planned obsolescence and strict legislation make most car owners in rich countries like Japan to dispose off their cars and get new ones. LÄS MER

  3. 32. Does Volvo Cars’ marketing strategy differ according to consumer behavior in Sweden and in France? : A study of how Volvo Cars adapts its marketing strategy in France compared to Sweden

    Kandidat-uppsats, Handelshögskolan vid Umeå universitet

    Författare :Jessica Vega; Déborah Samama; [2010]
    Nyckelord :Marketing strategy; Volvo; Adaptation; Brand image; Consumer perception; France; Sweden;

    Sammanfattning : AbstractThere is a great diversity in marketing strategies that brands can use to develop their name, image and products. The selection of the appropriate strategy is the basis of the image a brand wants to present and how it will be perceived by the market it attempts to approach. LÄS MER

  4. 33. En studie av leverantörernas förväntade roll inom fordonsindustrin

    Magister-uppsats, Lunds universitet/Nationalekonomiska institutionen

    Författare :Elias Vieglins; [2010]
    Nyckelord :Product fragmentation; Globalisation; Car industry; Suppliers; Business and Economics;

    Sammanfattning : This thesis is about the swedish suppliers to the car industry. During the last 20 years the car industry have changed dramatically because of globalisation and product fragmentation. It has created new markets, brands and productions systems. LÄS MER

  5. 34. Designing a non-distractive center-stack interaction

    Magister-uppsats, Institutionen för datavetenskap

    Författare :Christoffer Kopp; [2010]
    Nyckelord :;

    Sammanfattning : Car brands are today competing over having the most advanced technology in their cars. The drivers today control the stereo which include radio, CD, MP3 and satellite radio. They also control the climate, the GPS, surf the Internet and show a DVD for the kids in the backseat and so much more from the centerstack. LÄS MER

  7. 35. Brands in M&A. Do brand-heavy acquisitions lead to value destruction?

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Författare :Fredrik Lundevik; Kristoffer Labuc; [2010]
    Nyckelord :Brands; M A;

    Sammanfattning : Brands are often considered to be a critical asset for companies, and according to previous research, this asset class represents almost 9.8% of the value in merger and acquisition (M&A) transactions. LÄS MER