Avancerad sökning

Hittade 2 uppsatser som matchar ovanstående sökkriterier.

  1. 1. “Alla målgrupper är potentiella ambassadörer som medverkar till hur staden uppfattas” : Kritisk legitimeringsanalys av platsmarknadsföring i Skåne

    Magister-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

    Författare :Nebil Björklund; Carl Bergnell; [2021]
    Nyckelord :place marketing; public organizations; legitimation analysis; economism; democracy; platsmarknadsföring; offentliga organisationer; legitimeringsanalys; ekonomism; demokrati;

    Sammanfattning : This thesis aims to critically explore the concept of “place branding” and “place marketing” in the context of public organizations. By employing Theo van Leeuwens model for discourseanalysis the study looks to find out how selected public organizations legitimize the branding and marketing of the place that they represent. LÄS MER

  3. 2. Perstorp var ju Perstorp

    Kandidat-uppsats, Lunds universitet/Europastudier

    Författare :Carl- Albert Bergnell; [2018]
    Nyckelord :collective identity; narrative; deindustrialisation; elderly people; dismantlement; European Studies; Europastudier; Social Sciences; History and Archaeology;

    Sammanfattning : This text takes aim at researching the effects of the deindustrialisation on the collective identity of elderly people through a case study of a small society in the South of Sweden, namely Perstorp. The methods applied, a group interview and a narrative analysis of the gathered interview material, lay the foundation for the following discussion. LÄS MER