Sökning: "Cause-related"

Visar resultat 21 - 25 av 53 uppsatser innehållade ordet Cause-related.

  1. 21. Corporate Social Responsibility : A genuine comittment or just good adverising

    Magister-uppsats, Uppsala universitet/Teologiska institutionen

    Författare :Helen Ekholm Piper; [2015]
    Nyckelord :corporate social responsibility CSR;

    Sammanfattning : The importance of corporate social responsibility (hereinafter referred to as CSR) is on the rise, and more and more companies are engaging in activities such as cause-related marketing, employee volunteering and/or corporate philanthropy, commonly referred to CSR programmes. More than 80 % of Fortune 500 companies deal with CSR issues in the United States. LÄS MER

  3. 22. Cause-Related Marketing i lojalitetsprogram : En kvantitativ studie om cafékunders upplevelse av Cause-Related Marketing som belöning i ett lojalitetsprogram.

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Isabelle Eriksson; Greta Rönnberg; [2015]
    Nyckelord :lojalitetsprogram; cause-related marketing;

    Sammanfattning : På en alltmer konkurrensutsatt marknad har det blivit viktigare för företag att aktivt arbeta med att värna om kundrelationer. Ett vanligt sätt att arbeta med att värna om befintliga kunder och locka nya är genom lojalitetsprogram. LÄS MER

  4. 23. Reducing Consumer Skepticism when Communicating CSR : A study on the efficiency of Cause Fit- and Cause Commitment communication

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Adrijana Angjelova; Petter Sundström; [2015]
    Nyckelord :Corporate social responsibility; Corporate philanthropy; Cause Related Marketing; Cause Fit Communication; Cause Commitment Communication; Consumer Skepticism;

    Sammanfattning : The purpose of this thesis is to be able to conclude which of the two, cause fit communication or cause commitment communication, is the best strategy for companies to adapt when looking to reduce consumer skepticism when communicating their CSR. CSR is nowadays a core component in every business yet so many managers find it hard to justify because they do not reap the benefits from engaging in CSR (Porter & Kramer, 2006). LÄS MER

  5. 24. Cause-related Marketing : A qualitative study into Millennials’ perception

    Master-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Malin Beckmann; Florentine Noll; [2015]
    Nyckelord :Millennials; cause-related marketing; perception;

    Sammanfattning : Background: Consumers in today’s market place request companies to take on responsibility and to act as good citizens. In this sense, cause-related marketing (CM) is a campaign format whereby a company promises to donate a specific amount to a non-profit organization (NPO) or cause in response to every CM-labeled product purchased by the consumer. LÄS MER

  7. 25. “We’re Stronger Together”: A Co-Creational Approach to Cause- Related Marketing

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Sophia Nass; [2015]
    Nyckelord :Co-creation; CSR; CRM; Breast Cancer Awareness; Estee Lauder; Social Sciences;

    Sammanfattning : Avoiding consumer skepticism of corporate social responsibility programs has become an important factor in CSR communication. Literature points towards a need for a more consumer-focused, symmetrical approach to CSR communication, especially in the case of cause-related marketing. LÄS MER