Sökning: "City-Branding"
Visar resultat 1 - 5 av 84 uppsatser innehållade ordet City-Branding.
1. #malmö och stadens representation : En studie om vardagskultur i Malmö, grundad i Instagram
Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Sammanfattning : The study examined the most common visual representations of the city of Malmö on Instagrams #malmö hashtag over four days. The images were analyzed from a contextual perspective and a constructivist approach. LÄS MER
2. City branding used as an instrument for justifying the initiations of megaprojects : A master thesis of the topic city branding towards the megaprojects of Öresundsmetro and HH-tunnel
Master-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)Sammanfattning : The purpose of this thesis is to investigate and understand how cities are using brandingefforts and strategies to further initiate projects of large scale. The study takes placewithin the cities of Malmö and Helsingborg that are both competing for gaining nationalsupport towards the initiation of megaprojects. LÄS MER
3. Sports Clubs’ Role in City Branding - What do they actually do?
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : In today’s city branding field, a gap exists between research and practice. A gap made more evident since the field has moved to prefer a participative approach, where stakeholders are more acknowledged as an important part of the city branding process, illustrating the little knowledge of stakeholders’ own practices. LÄS MER
4. Competitive cities and architecture. : A case study of Malmo, Sweden
Master-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)Sammanfattning : Abstract This thesis explores the evolving relationship between architecture and the globally competitive city, specifically examining how architects are involved in the realization of market metaphors that underpin city-branding on global markets. Specifically, this research focuses on waterfront redevelopment projects of post-industrial cities. LÄS MER
5. Grannsamverkan 2.0? : Storytelling, partnerskapande och den fysiska platsens betydelse
Magister-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)Sammanfattning : The purpose of this study is to investigate the storytelling processes taking place in the network here called the Partnership, founded by three actors in Malmö, Sweden. The Partnership has its roots in WorldPride 2021 and aims to work with inclusion. LÄS MER