Sökning: "Consumer brand sustainability perception"

Visar resultat 21 - 25 av 27 uppsatser innehållade orden Consumer brand sustainability perception.

  1. 21. The Impact of Sustainable Advertising and its Relationship to Consumer Brand Loyalty : An Empirical Study of Young Adults and their Brand Switching Behaviour on High- and Low Involvement Products

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Alice Jernberg; Sandra Eklund; Andreea-Jessica Roman; [2020]
    Nyckelord :Sustainable Advertisements; Green Advertisements; Consumer Behaviour; Purchase Decisions; Brand Loyalty;

    Sammanfattning : Even though the majority of companies have realised the benefits of implementing sustainability practices into their business strategies today, the problem is that the marketing of these activities still has a negative impact on the environment. Therefore, the purpose of this research is to examine if the impact of sustainable advertisements can influence the purchase decisions of young adults who show loyalty to another brand. LÄS MER

  3. 22. Contemplating Circular Economy: The Effects of an Integrated Circular Consumption Strategy on Consumer Electronic Brands

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Ninni Rydstedt; Quyen Nguyen; [2020]
    Nyckelord :Circular economy; Sustainable consumption; Green positioning; Consumer brand knowledge;

    Sammanfattning : Circular economy and circular consumption models have attracted much research attention in the last decades, particularly within consumer electronics, as a legitimate solution to our contemporary consumption mindset (i.e. take-make-use-dispose). Initial research has shown positive consumer responses to reused electrical products. LÄS MER

  4. 23. Trovärdig marknadsföring av ekologisk hållbarhet och Generation Y : En kvalitativ intervjustudie om trovärdig marknadsföring av ekologisk hållbarhet i digitala medier inom textil- och modeindustri

    Kandidat-uppsats, Högskolan Väst/Avd för medier och design

    Författare :Zelda Ringström; [2020]
    Nyckelord :Marketing; ecological sustainability; generation Y; Credibility; Textile Industry; Marknadsföring; ekologisk hållbarhet; generation Y; Trovärdighet; Textilindustrin;

    Sammanfattning : Följande studie undersöker generation Y:s uppfattning om trovärdig marknadsföring av ekologisk hållbarhet inom textil- och modeindustrin i digitala medier. Studien är en kvalitativ intervjustudie med fokus på hållbarhet i marknadsföring, individens tolkning av marknadsföring och trovärdighet. LÄS MER

  5. 24. Walk the Talk - Konsten att bli en hållbarhetsstjärna inom detaljhandeln

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Sara Apéria; Amanda Falk; [2018]
    Nyckelord :Sustainability Star; Sustainable Marketing; Sustainability; Sustainable Retail Management; Sustainable Brand Management;

    Sammanfattning : Sustainability is one of the major megatrends in modern retail industry. So far, research efforts have focused on perceived sustainability of brands, rather than actual sustainability. However, sustainability must be treated as a two-dimensional phenomena, that takes both perception and reality into account. LÄS MER

  7. 25. Undressing Sustainability Communication: An exploratory study of sustainable fashion brands’ online messages

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Jasmin Langguth; Stefanie Schnee; [2018]
    Nyckelord :sustainability communication; online communication; sustainable fashion brands; brand identity; attitude-behaviour gap; Business and Economics;

    Sammanfattning : Purpose: The purpose of this thesis is to provide an understanding of how successful sustainable fashion brands communicate online, since communicating sustainability efforts effectively has been identified as essential to contribute towards closing the attitude-behaviour gap. Therefore, the company perspective is taken, exploring message content and composition on corporate websites and Facebook. LÄS MER