Sökning: "Consumer brand sustainability perception"

Visar resultat 16 - 20 av 27 uppsatser innehållade orden Consumer brand sustainability perception.

1. 16. Gärna en miljömärkning - men till vilket pris? : en kvalitativ studie om miljömärkningars betydelse för generation Millennials och deras attityder gentemot miljöanpassade produkter och hållbar konsumtion

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Erica Edlingsson; Karolina Rantala; [2021]
   Nyckelord :Brands; consumer attitudes; eco-labels; green marketing; millennials; sustainable consumption; Grön marknadsföring; hållbar konsumtion; konsumentattityder; miljömärkningar; Millennials; varumärken;

   Sammanfattning : Millennials as consumers are often more positive towards sustainable consumption than their actual consumption behavior shows. Furthermore, eco-labels are considered an easy way to show that a brand or product is environmentally friendly. They are perceived as reliable information and can therefore influence consumers' choices. LÄS MER

3. 17. CSR is more than PR - Consumer perception of digital sustainability communication from fast fashion brands

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Julia Hafström; Antonella Shahin; [2020-06-23]
   Nyckelord :Corporate social responsibility; brand credibility; digital communication; sustainability; fast fashion brands;

   Sammanfattning : This article focuses on consumer perception of digital sustainability communication and how the perception affects brand credibility. Sustainability has become an important matter and consumers today are aware of the consequences the fast fashion industry has on the environment. LÄS MER

4. 18. Does reaching resonance give brands a free card? : A study of the strength in the consumer-brand relationship when the brand has reached the stage of brand resonance.

   Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Författare :Camilla Gonzalez; Sanne Swedenås; [2020]
   Nyckelord :Consumer-Brand relationship; Brand Resonance; Brand Loyalty; Self-imagery; Ethical values; Social sustainability;

   Sammanfattning : Increased consumer awareness together with the importance of sustainable consumption is currently a highly debated topic. Frequently, the media reports scandals from strong international brands, revealing information regarding deficiencies linked to the brands social sustainability efforts. LÄS MER

5. 19. Impact of Environment-related CSR Activities on Consumer Perception and Purchasing Behaviour in the Global Fashion Industry: A Case Study of “Traditional” and “Sustainability-Driven” Firms - H&M and Tentree

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Sarah Asif; Moen Asif; [2020]
   Nyckelord :Corporate Social Responsibility; CSR; Consumer Perception; Consumer Purchasing Behaviour; Fast Fashion; Sustainable or Slow Fashion; Sustainability; Business and Economics;

   Sammanfattning : The purpose of this study is to investigate the difference in consumer perception of and purchasing behaviour towards two different categories of companies (“traditional” fast fashion brands and “sustainability-driven” sustainable/slow fashion brands) and their environment-related CSR activities in the global fashion industry. The primary objectives of this paper are to determine if “sustainability-driven” fashion companies are perceived as more genuine and trustworthy with regards to their environment-related CSR activities, and how this impacts consumer purchase behaviour. LÄS MER

7. 20. The association between consumer perception of brand sustainability and financial performance - evidence from Sweden

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering; Handelshögskolan i Stockholm/Institutionen för nationalekonomi

   Författare :Gustaf Aniansson; Natalie Wild; [2020]
   Nyckelord :Sustainability; Social sustainability; Environmental sustainability; Consumer brand sustainability perception; financial performance;

   Sammanfattning : We examine if there is any association between how sustainable a brand is perceived to be by consumers, and the financial performance of the firm that owns the brand. To investigate this, we formulate three hypotheses. A first hypothesis looking at the association between consumers' brand sustainability perception (BSP) and profitability. LÄS MER