Sökning: "Consumer Purchasing Behaviour"

Visar resultat 1 - 5 av 83 uppsatser innehållade orden Consumer Purchasing Behaviour.

  1. 1. Out with the Old and in with the New - Consumer Clothing Practices and how they contribute to a Circular Fashion Market

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Amanda Sjöberg; Johanna Andersson; [2019-07-03]
    Nyckelord :Circular Economy; Practice Theory; Fashion Industry; Consumer Behaviour;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  2. 2. The Country-of-Origin Effect in the Personal Care Market : A study on Swedish consumers’ perception of Chinese products

    Kandidat-uppsats, Högskolan i Gävle/Företagsekonomi; Högskolan i Gävle/Företagsekonomi

    Författare :Simon Andersson; Gustaf Persson; [2019]
    Nyckelord :Country-of-origin; COO; Country-of-origin effects; Product evaluation; Cultural differences; Made in China; Consumer behaviour; Purchase decision; Trust;

    Sammanfattning : Title: The Country-of-Origin Effect in the Personal Care Market  Level: Final assignment for Bachelor’s Degree in Business Administration Author: Simon Andersson and Gustaf Persson Supervisor: Jonas Kågström Date: 2019 – January Aim: The study aims to analyse Swedish consumers’ perceptions on the Country-of-Origin effects regarding Chinese products. Method: The study is based on a quantitative method. LÄS MER

  3. 3. Sustainable apparel consumption: the attitude-behavior gap among Swedish consumers : An exploratory study on Millennials and Generation X consumers´ purchasing habits

    Kandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Nike Moon; Eszter Bordi; [2019]
    Nyckelord :Sustainability; apparel; consumption; Millennials; Generation X; attitude; behaviour;

    Sammanfattning : This thesis aims to investigate sustainable apparel purchasing habits from customers’ perspective with an emphasis on attitude-behaviour towards the phenomenon. Furthermore, the possible attitude-behaviour gaps are detected throughout the research, illustrating dissimilarities in sustainable apparel consumption and discrepancies between actual purchasing action and consumer attitude. LÄS MER

  4. 4. Comfort me : A qualitative study on the behaviour of Generation Y when purchasing the high-involvement product everyday bra.

    Magister-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Melissa Egger; Natalie Walter; [2019]
    Nyckelord :Consumer Behaviour; Lingerie; Everyday Bra; High-Involvement Product; Generation Y; Perceived Influential Factors; Purchase Decision.;

    Sammanfattning : Background: It is an essential clothing piece for women, which is proven to enhance the consumers’ perception of themselves, namely a woman everyday bra. There seems to be a lack in recent research on women lingerie especially within the Generation Y. LÄS MER

  5. 5. Why buy green? : An exploration of drivers and barriers related to sustainable purchasing in the Swedish food sector

    Master-uppsats, Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Författare :Henrik Adolfsson; Freddy Wickström; [2019]
    Nyckelord :sustainability; green consumption; sustainable consumption; consumer behaviour; green consumer profile; drivers; barriers; values; attitudes; behaviour; heuristics; knowledge;

    Sammanfattning : Sustainability has become a subject of much interest in recent years, due to the deterioration of the natural environment. In response there has been increasing public pressure on businesses to provide environmentally friendly product alternatives for consumers. LÄS MER