Sökning: "Consumer Purchasing Behaviour"

Visar resultat 21 - 25 av 155 uppsatser innehållade orden Consumer Purchasing Behaviour.

  1. 21. Customer trust in connection with anew method of vertical farming: instore farming : A quantitative analysis in Sweden.

    Magister-uppsats, Jönköping University/HLK, Globala studier

    Författare :Müller Dominika Emília; [2023]
    Nyckelord :;

    Sammanfattning : In a world where food security is always a topic and an important factor which is involved bygovernments, international organizations and other stakeholders, it is important to talk aboutfood production. As it seems there is a need for sustainable agricultural methods to relieve thetension which is on the unsustainable conventional farming methods. LÄS MER

  3. 22. The Role of the Marine Stewardship Council Label on Consumers’ Purchasing Behaviour

    Master-uppsats, Uppsala universitet/Naturresurser och hållbar utveckling

    Författare :Nijat Jafarov; [2023]
    Nyckelord :;

    Sammanfattning : This study’s aim was to investigate the decision-making process of consumers when purchasing seafood, with a specific focus on the role of the Marine Stewardship Council eco-label. The Means-End Chain theoretical framework is used to analyse this process. LÄS MER

  4. 23. The effect of substantial factors that influence consumers’ purchase decisions on clothes in the Fast Fashion industry in Sweden. : A quantitative study of the significant substantial factors which affect Swedish consumers’ purchase decisions when buying Fast Fashion items.

    Kandidat-uppsats, Jönköping University

    Författare :Moa Meyner; Moa Olofsson; Filippa Fager; [2023]
    Nyckelord :Fast Fashion; Greenwashing; Sustainability; Consumer Behaviour; Purchase decision; Sweden;

    Sammanfattning : Background & Problem: As society becomes more aware of what climate change is provoking in the environment, urgent action toward a more sustainable way of living is being called for. Businesses need to find ways to become more sustainable. LÄS MER

  5. 24. Köpbeteende hos studenter gällande val av laptop : Varumärkeslojalitet och påverkan av referensgrupper

    Kandidat-uppsats, Högskolan i Skövde/Institutionen för handel och företagande

    Författare :Robin Kedmark; Adam Tewodros; [2022]
    Nyckelord :Laptops; Consumer behaviour; Brand loyalty; Brand awareness; Reference groups; Word of mouth; Perceived quality; Laptops; Konsumentbeteende; Varumärkeslojalitet; Varumärkeskännedom; Referensgrupper; Word of mouth; Upplevd kvalité;

    Sammanfattning : This study examines students in Sweden between the ages of 20-30 and examines their purchasing behaviour regarding choice of laptops. This paper will study the effects of brand loyalty and reference group and how it affects the consumers choice of brand. This study uses a qualitative method to gather information. LÄS MER

  7. 25. Analysing Green Purchasing Behaviour Inconsistency : an example from voluntary carbon offset program

    Master-uppsats, SLU/Dept. of Economics

    Författare :Bintang Rahmadi; [2022]
    Nyckelord :Behaviour; Attitude; VCO; Inconsistency; Green; Purchasing; Carbon;

    Sammanfattning : This research investigates current and explores new factors contributing to green purchasing behaviour inconsistency using qualitative method and iterative grounded theory approach. Green purchasing behaviour inconsistency derived from the behaviour-attitude gap theory that occurs within different context of consumer behaviour cases, thus this research tries to answer: “What are the factors that cause green purchasing behaviour inconsistency?” using Voluntary Carbon Offset (VCO) program as an example. LÄS MER