Sökning: "Consumer brand sustainability perception"

Visar resultat 11 - 15 av 27 uppsatser innehållade orden Consumer brand sustainability perception.

1. 11. The Impact of Brand Generated Content on Green Purchase Intention : A Study Based on Brand Generated Content on Social Media Platforms and Food Industry

   Master-uppsats, Umeå universitet/Företagsekonomi

   Författare :Rupam Saha; [2022]
   Nyckelord :Green Consumerism; Green Purchase Intention; Green Foods; Green Products; Eco-friendly Foods; Sustainable Products; Environmental Friendly Products; Brand Generated Contents; Firm Generated Content on Social Media; Green Marketing.;

   Sammanfattning : The increasing threats to the environment have led the consumers to enhance their concern for environment. As a result, consumers nowadays intend to purchase environmentally friendly products as part of showing their concern for environment. LÄS MER

3. 12. Good Guy versus Bad Guy: How are Patagonia´s and H&M´s Green(wash)ing Strategies Perceived among Consumers?

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Sebastian Köhler; Lum Rexha; Pieter Christiaan Sturm; [2021]
   Nyckelord :Greenwashing; Green brand associations; Green brand image; Brand credibility; Green brand equity; Fashion industry; H M; Patagonia; Business and Economics;

   Sammanfattning : Purpose: The purpose of this paper is to further investigate and understand the influence of greenwashing on green brand associations, green brand image, brand credibility, and finally green brand equity. Therefore, the paper builds up on Akturan’s (2018) findings and partially replicates them by using the two fashion brands H&M and Patagonia. LÄS MER

4. 13. Evaluation of post-consumer recycled materials for folding cartons: A sustainable packaging study

   Master-uppsats, Lunds universitet/Förpackningslogistik

   Författare :Nusara Intharakasedt; [2021]
   Nyckelord :Post-consumer recycled; folding carton; paperboard; consumer research; sustainable packaging; Technology and Engineering;

   Sammanfattning : Reducing the environmental impact from packaging has become a highlight in both consumers and industrial interest. The paperboard from virgin fibres is commonly used in the folding carton packaging across various type of products, including health care products. LÄS MER

5. 14. Enhancing Fast Fashion Brands Through Environmentally Sustainable Efforts : An explorative study on Generation Z’s perceptions towards circular economy initiatives and its impact on Customer-Based Brand Equity

   Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Författare :Linnéa Blomberg; Julia Furman; [2021]
   Nyckelord :Circular Economy; Brand Equity; CBBE model; Fast Fashion; Generation Z;

   Sammanfattning : Purpose – The purpose of this study is to explore how environmentally sustainable efforts, in terms of circular economy (CE) initiatives, are affecting the customer-based brand equity (CBBE) of fast fashion brands. By considering the attitudes of Generation Z, fashion companies can build brands that respond to the environmental requirements of future decision-makers. LÄS MER

7. 15. Worth It? A quantitative study on the value for discount retailers to communicate sustainability

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Linnea Kaveryd; Emma Söderberg; [2021]
   Nyckelord :Discounter; Discount retailer; Sustainability communication;

   Sammanfattning : Sustainability and discount retailing are two fields growing in parallel in the Swedish market. A debate on whether sustainability and low prices are a possible combination or a trade-off has emerged among stakeholders including business leaders, consumers and trade organisations. LÄS MER