Sökning: "Corporate Storytelling"

Visar resultat 16 - 20 av 70 uppsatser innehållade orden Corporate Storytelling.

  1. 16. Branding Our Roots : A study about the use of country of origin in international business

    Kandidat-uppsats, Umeå universitet/Företagsekonomi

    Författare :Roope Kyttälä; Ekku Leivonen; [2019]
    Nyckelord :branding; COO; country of origin; marketing; marketing communication; nation branding; nation brand; brand positioning; business development;

    Sammanfattning : It has been showed that COO of product has an effect on consumers purchase decisions. Companies are trying to find ways to differentiate their brands from those of their competitors. In many cases the use of COO is considered difficult and is not understood to the level where it would add to the brand value of those companies. LÄS MER

  3. 17. Indonesian travel bloggers : the empowered negotiators

    Master-uppsats, Lunds universitet/Medie- och kommunikationsvetenskap

    Författare :Aryo Prionggo; [2018]
    Nyckelord :Travel Bloggers; Indonesia; Participatory Culture; Intrinsic Motivation; Extrinsic Motivation; Digital Media; Social Sciences;

    Sammanfattning : Despite aiming for more civic engagement in tourism industry, The Indonesian Tourism Board effort to transform more citizen to become government-version of travel bloggers was faced by a protest since some travel bloggers didn’t feel common values exist. Therefore, this thesis identifies travel blogger’s intrinsic and extrinsic motivations by recognizing the transformation process that develops regular bloggers to be travel bloggers in the context of digital participatory culture. LÄS MER

  4. 18. Factors Affecting Consumer-Based Brand Equity in a Storytelling Context : A quantitative study demostrating that traditional marketing needs more narrative

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Oliver Chicaiza; Carl Fredrik Somp; [2018]
    Nyckelord :;

    Sammanfattning : Corporate storytelling is what happens when brands are telling their stakeholders stories. These stories can carry a vast array of messages, but in many cases, theyare just stories. Stories of founders, stories of people in the history of a company, stories of the heritage that a particular brand carries and has carried for centuries. LÄS MER

  5. 19. Rejecting Fate : The challenge of a subaltern community to the creation of a sacrifice zone in Can Sant Joan, Catalonia

    Master-uppsats, KTH/Historiska studier av teknik, vetenskap och miljö

    Författare :Sergio Ruiz Cayuela; [2018]
    Nyckelord :political ecology; environmental justice; environmental humanities; subaltern environmentalism; slow violence; sacrifice zones; environmental humanities;

    Sammanfattning : It was my first visit ever to the neighborhood association – in February 2017 – and the phone rang again in the contiguous room. “I’m sorry” apologized José Luis “but our colleagues are not here yet and I need to answer the phone”. LÄS MER

  7. 20. Kontroll eller fria tyglar? : En fallstudie om organisationskontroll inom konsultbranschen ur ett organisatoriskt perspektiv

    Magister-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Författare :Nicklas Ygge; Robin Hagberg; [2018]
    Nyckelord :Organization control; identity regulation; knowledge-intensive firms; KIF; consulting companies; identity; Organisationskontroll; identitetsreglering; kunskapsintensiva företag; KIF; konsultföretag; identitet;

    Sammanfattning : Bakgrund: Då utvecklingen i det företagsekonomiska samhället har gått från ett industrisamhälle till ett kunskapssamhälle efterfrågas extern expertis från kunskapsintensiva företag. Många konsultföretag är goda exempel på den postbyråkratiska organisationsformen, som karaktäriseras av relativt få skikt av hierarki, flexibilitet, delaktighet i beslutsfattande och lösa karriärstrukturer, där identiteten blir svårmanövrerad. LÄS MER