Sökning: "Customer Engagement"

Visar resultat 11 - 15 av 273 uppsatser innehållade orden Customer Engagement.

1. 11. Digital Leadership Capabilities for successful Digital Transformation- Cultural perspective : How do digital leaders' experiences and perspectives on the capabilities needed for successful digital transformation in tech firms differ across different cultural contexts?

   Magister-uppsats, Jönköping University

   Författare :Kiran Raza; Sai Madhavi Palle; [2023]
   Nyckelord :Digital transformation; Digital leadership capabilities; Leadership; Digital leader;

   Sammanfattning : Introduction: Digital transformation has had a significant impact on the way businesses operate and interact with their clients. The advent of digital technologies has brought about unprecedented changes in customer behavior, necessitating continuous adaptation and transformation to maintain competitiveness. LÄS MER

3. 12. The Digitalization of the Electricity System : Impact Assessment of Digital Technologies on the Electricity System and its Main Stakeholders

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :Martina Cannata; [2023]
   Nyckelord :;

   Sammanfattning : This work explores the state of digitalization of the European electricity sector and assesses the impacts of digital technologies on the electricity system and its main stakeholders. Digital technologies, such as smart meters and 5G connectivity, represent a powerful tool for system operators to face the new challenges brought about by the decarbonization of the energy sector. LÄS MER

4. 13. Hole-in-one Experiences : Evaluating the Impact of Experiential MarketingDimensions on Customer Engagement and LoyaltyWithin the Golf Course Industry

   Master-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Zachary Sporn; [2023]
   Nyckelord :Experiential Marketing; Golf Industry; Customer Engagement; Customer Loyalty; Emotional Response; Recreational Sports;

   Sammanfattning : Background: The leisure and recreational sports market, a multibillion-dollar industry, isexperiencing a transformative shift. With increased competition and changing consumerdemographics, businesses and facilities are seeking innovative strategies to ensure customerretention and maintain profitability. LÄS MER

5. 14. Redskap som behövs för långvariga kundrelationer : En kvantitativ studie om vilken påverkan kundengagemang, kundupplevelser inom sociala medier och tillfredsställelse har på kundlojalitet.

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

   Författare :Lukas Runesson; Josef Zanier; Almedina Alic; [2023]
   Nyckelord :Social media; Customer loyalty; Customer engagement; Customer experience; Satisfaction.; Sociala medier; Kundlojalitet; Kundengagemang; Kundupplevelser; Tillfredsställelse.;

   Sammanfattning : I en affärsvärld där företag är ständigt utsatta för konkurrens är det viktigt för företagen att veta hur de ska inneha lojala kunder. Syftet med studien är att undersöka vilken påverkan kundengagemang, kundupplevelser inom sociala medier och tillfredsställelse har på kundlojalitet. LÄS MER

7. 15. When Social Media Hits the Fan - How Customer Value is Influenced by a Brand Crisis on Social Media

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Sonya Martinsson; Josefine Svensson; Rebecca Jönsson; [2023]
   Nyckelord :Brand Crisis on Social Media; Customer Judgements; Customer Feelings; Customer Brand Resonance; Customer Value; Business and Economics;

   Sammanfattning : Keywords: Brand Crisis on Social Media, Customer Judgements, Customer Feelings, Customer Brand Resonance, Customer Value. Purpose: The purpose of this master thesis is to investigate how a brand crisis on social media influences customer value of a brand. LÄS MER