Avancerad sökning

Hittade 5 uppsatser som matchar ovanstående sökkriterier.

1. 1. Contextualizing Customer Feedback: A Research-through-Design Approach - Alternative Approaches and Dialogical Engagement in Survey Design

   Master-uppsats, Uppsala universitet/Människa-datorinteraktion

   Författare :Rasmus Svensson; [2023]
   Nyckelord :Human-Computer Interaction; Research-through-Design RtD ; Digital Service Design; Enterprise Resource Planning ERP systems; Invoicing; Customer Experience CX ; Customer Satisfaction CS ; Contextualization; Dialogical Approach; Customer Journey; Survey design; Questionnaire design; Net Promoter Score NPS ; Customer Satisfaction Score CSAT ; Customer Effort Score CES ; Chatbot; Virtual Agent; Customer Support Agent; Design Guidelines; Double Diamond; User Experience UX ; User Interface UI ; Interaction Design ID ;

   Sammanfattning : Providing context behind customer feedback remains a challenge for company’s who rely on approaching Customer Experience (CX) through standardized Customer Satisfaction (CS) metrics like Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Effort Score (CES). Practical guidelines for monitoring CS throughout the customer journey are limited, creating a gap in academic research. LÄS MER

3. 2. E-commerce Platforms from a Customer Perspective

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Henrike Wörmer; Asja Sophie Schrader; [2020]
   Nyckelord :e-commerce platforms; customer perceived value; customer satisfaction; customer loyalty; Business and Economics;

   Sammanfattning : The purpose of this thesis is to investigate the relationship between customer perceived value (CPV), customer satisfaction (CS), and customer loyalty (CL) in the e-commerce platform industry. The objective is to first derive a theoretical framework about these marketing constructs from academic literature and later test its hypotheses in the e-commerce platform context. LÄS MER

4. 3. Mikrotransaktioners påverkan på kundnöjdhet

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Nicholas Roovete; Johannes Arendt; Alex Bengtsson; [2018]
   Nyckelord :Customer satisfaction; Microtransactions; Virtual Goods; Pay-to-Play games; Gaming industry; Kundnöjdhet; Virituella varor; Mikrotransaktioner; Pay-to-Play spel; Spelindustri; Business and Economics;

   Sammanfattning : Purpose: The study aims to investigate how sales of virtual goods through microtransactions in the gaming industry affects customer satisfaction. Methodology: Quantitative research method with a deductive approach emerged from a positivist perspective. Cross-sectional study with a survey distributed on selected online forums. LÄS MER

5. 4. The Management of the Service Supply Chain

   Kandidat-uppsats, Högskolan i Gävle/Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

   Författare :Kechen Chen; Di Yu; [2014]
   Nyckelord :supply chain; service supply chain management; customers’ satisfaction;

   Sammanfattning : The main topic of this thesis is to study the connection between Service Supply Chain Management (SSCM) and Customer Satisfaction (CS). The study is based on the factors of SSCM for receiving CS and its implementation. LÄS MER

7. 5. An Exploratory Study of Customer Satisfaction Based on ACSI Model : an application to the No.2 bus service in Gävle of Sweden

   Magister-uppsats, Institutionen för teknik och byggd miljö; Ämnesavdelningen för industriell ekonomi

   Författare :chun yang; le xue; [2009]
   Nyckelord :Customer Satisfaction CS ; ACSI model; customer expectation; perceived quality;

   Sammanfattning : This thesis used ACSI model as a theoretical basis, which is a cause-and-effect model, to measure the quality of goods or service that starts from “customer expectations” to “customer satisfaction”. The purpose of this thesis is to find a suitable model for developing the customer satisfaction of No. LÄS MER