Sökning: "DIVA CRM Magnus"

Hittade 5 uppsatser innehållade orden DIVA CRM Magnus.

  1. 1. Utilization of AI in Digital Marketing : An empirical study of Artificial Intelligence and the impact of effectiveness, ethics and regulations.

    Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Belinda Sundqvist; Jerar Ohanisian; shaafi osman ali; [2023]
    Nyckelord :Artificial intelligence AI ; Digital marketing; Search engine optimization SEO ; Customer relationship management CRM ; Gathered data; Ethics; Effectiveness; Regulation;

    Sammanfattning : Date: 2023-05-30 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society & Engineering, Mälardalen University Authors: Belinda Sundqvist         Jerar Ohanisian                 Shaafi Osman Ali                        00/09/08                        97/09/03                               99/02/05 Title: Utilization & impact of AI in digital marketing Examinator: Magnus Linderström  Supervisor: Stylianos Papaioannou Keywords: Artificial intelligence (AI), Digital marketing, Search engine optimization (SEO), Customer relationship management (CRM), Gathered data, Ethics, Effectiveness, Regulation Research question: How do businesses utilize AI and how does it impact digital marketing? Purpose: The purpose of this study is to examine how organizations use artificial intelligence (AI) technology in their digital marketing, and how this affects their efforts to communicate digitally. This in conjunction with any repercussions regarding ethical and legal concerns, that may occur through the utilization of AI. LÄS MER

  3. 2. Predicting Customer Churn at a Swedish CRM-system Company

    Master-uppsats, Linköpings universitet/Databas och informationsteknik; Linköpings universitet/Tekniska högskolan

    Författare :David Buö; Magnus Kjellander; [2014]
    Nyckelord :;

    Sammanfattning : This master thesis investigates if customer churn can be predicted at the Swedish CRM-system provider Lundalogik. Churn occurs when a customer leaves a company and is a relevant issue since it is cheaper to keep an existing customer than finding a new one. LÄS MER

  4. 3. CRM implementering : Vilka förutsättningar krävs för att lyckas

    Magister-uppsats, Högskolan i Borås/Institutionen Handels- och IT-högskolan

    Författare :Lukas Ryman; Magnus Andersson; [2012]
    Nyckelord :CRM; CRM-implementering; CRM-system; Kundrelationer; CRM-implementation; CRM-systems; Customer relationship;

    Sammanfattning : I modern tid är den så kallade transaktionsmarknadsföringen det paradigm som till största del präglat marknadsföringen. Utvecklingen och globaliseringen har bidragit till att marknaden blivit mer transparant, kunderna ställer högre krav och det räcker inte längre med att endast erbjuda en produkt/tjänst. LÄS MER

  5. 4. Customer Relationship Management : En studie om hur företag arbetar med CRM och orsaker till misslyckade implementeringsförsök

    Kandidat-uppsats, Institutionen för ekonomi och företagande

    Författare :Magnus Rönn; [2012]
    Nyckelord :CRM;

    Sammanfattning : In relation to the paradigm shift that took place between the marketing mix and relationship marketing, and the emergence of information technology in the 90:s, the Customer Relationship Management (CRM) has become a frequently used concept in marketing. Most definitions and approaches have been generated from previous studies, but the concept is still criticized for the number of failed implementation attempts. LÄS MER

  7. 5. Managing Customer Loyalty through Direct Marketing : A Case Study of the Relationship between Länsförsäkringar Kalmar Län And Their Beneficiary Customers

    Kandidat-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Angelica Andersson; Petter Cederbrink; Magnus Lövsund; [2009]
    Nyckelord :Customer Loyalty; Direct Marketing; Relationship Marketing; CRM; Kundlojalitet; Direkt marknadsföring; Relationsmarknadsföring; CRM;

    Sammanfattning : Background: LF is active in three markets: Property & casualty insurance, pension and banking. The main objective for such a strategy is to differentiate by offering all the services to the customer who can enjoy the benefits of having their whole personal economy at one place. LÄS MER