Sökning: "Daniel Josefson"

Hittade 1 uppsats innehållade orden Daniel Josefson.

  1. 1. "Vi kommer hela tiden prata om människa plus AI" - En explorativ studie om artificiell intelligens inom strategisk kommunikationsverksamhet

    Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Martin Eriksson; Daniel Josefson; [2020]
    Nyckelord :Artificial intelligence; big data; explorative study; profession; Service design; strategic communication; qualitative interviews; Artificiell intelligens; big data; explorative studie; kvalitativ intervjumetod; strategisk kommunikation; Tjänstedesign; yrkesroll;

    Sammanfattning : The aim of this study is to contribute with knowledge regarding how artificial intelligence (AI) can be used as a tool for communicators, as well as what impact the use of AI will have on the field of strategic communication in Sweden. By using a qualitative interview method, we have captured the knowledge and speculations in this subject amongst four prominent professionals within the field of communications who also have knowledge and experience with AI. LÄS MER