Sökning: "Digital startups"

Visar resultat 1 - 5 av 50 uppsatser innehållade orden Digital startups.

  1. 1. Reputation Management in a Digital Age : How start-ups control their online reputation

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Fanny Jacobsson; Lo Meh Paw; [2024]
    Nyckelord :Online Reputation Management; Brand Equity; Startups; Image;

    Sammanfattning : Background: With digitalization, the increased use of the World Wide Web and social media combined with the aware and engaged costumer, the conditions of reputation management are also evolving (Beal & Strauss, 2008; Jones et al., 2009). LÄS MER

  3. 2. Trust in Motion: Navigating the Liability of Distrust in Autonomous Vehicle Digital Brand Communication

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Saga Blomström; Josef Waldfogel; [2023]
    Nyckelord :Automated vehicles; Autonomous; AV; Artificial intelligence; AI; SAE level 5; Digital Brand Communication; Liability of distrust; Startups; Source credibility model; Framing theory; Social Sciences;

    Sammanfattning : While previous research has primarily focused on the sources and causes shaping attitudes towards artificial intelligence and autonomous vehicles, this research attempts to shed light on the communication efforts employed by autonomous vehicle companies. Using qualitative content analysis of the website material from three distinct SAE level 5 autonomous vehicle organizations, the study aims to achieve two primary objectives: to investigate how digital brand communication in the autonomous vehicle industry addresses the liability of distrust, and to propose improvements for redesigning communication to reduce consumer distrust. LÄS MER

  4. 3. A comparative view of Killer acquisition by digital Gatekeepers : EU versus Kenya and Merger Control.

    Master-uppsats, Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Författare :Christine Okaro; [2023]
    Nyckelord :Law and Political Science;

    Sammanfattning : Killer acquisitions pose a significant concern in antitrust law as they threaten the existence of innovative startups, which are vital for driving growth and introducing new products and services in industries. When dominant incumbents acquire these competitor, their potential for innovation is snuffed out before it can be realised. LÄS MER

  5. 4. Corporate-Startup integration: Understanding the types of startups manufacturing corporates are interested in and how to achieve a successful integration

    Uppsats för yrkesexamina på avancerad nivå, Örebro universitet/Institutionen för naturvetenskap och teknik

    Författare :Ludvig Cederhage; Ebba Backman; [2023]
    Nyckelord :CVC; Manufacturing corporates; Startup; Innovation; Digital Transformation; AI; IoT; Digital Twins; Post-acquisition Integration; Corporate-Startup Collaboration.; CVC; Manufacturing corporates; Startup; Innovation; Digital TransformationAI; IoT; Digital Twins; Post-acquisition Integration; Corporate-Startup Collaboration.;

    Sammanfattning : KPMG has recognized that large manufacturing corporates in Sweden are experiencing impaired growth possibilities and have therefore started to turn to startups to help with innovation. Corporates have traditionally focused on growth through product improvement or market expansion but have recently started to shift their focus to acquisitions and partnerships with high potential startups. LÄS MER

  7. 5. Using Social Media and Personality Predictions to Anticipate Startup Success

    Master-uppsats, Lunds universitet/Matematisk statistik

    Författare :Daniel Stenson; [2023]
    Nyckelord :Machine Learning; Startup Success Predictions; Founder Personalities; Natural Language Processing; Social Media Analysis; Big 5 Personality Framework; Feed-forward Neural Network; XGBoost.; Mathematics and Statistics;

    Sammanfattning : This thesis explores the potential of integrating predicted founder personalities, based on the Big 5 Personality Framework, into Machine Learning (ML) models to enhance the accuracy of early-stage startup success predictions. Leveraging Natural Language Processing (NLP) techniques, we extracted personality insights from founders' tweets, focusing on US startups funded between 2013 and 2015. LÄS MER