Sökning: "E-commerce environment"

Visar resultat 31 - 35 av 197 uppsatser innehållade orden E-commerce environment.

  1. 31. Shopping Centers in Change: : A multiple case study of shopping centers´ communications strategies during a social crisis

    Master-uppsats, Högskolan i Halmstad

    Författare :Petra Sellin; Julia Weideborn; [2022]
    Nyckelord :Communication; social crisis; brand; e-commerce; communication strategy;

    Sammanfattning : The emergence of covid-19 resulted in a new way of living for the whole world. One of the areas that would come to be highly affected was the retail industry and more specifically shopping centers. The advice given by the government to citizens regarding the spread of the virus urged people to limit their time spent in public places. LÄS MER

  3. 32. Don't Wash Your Greens: A study on CSR communication in e-commerce shipping and return policies

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Hanna Sundberg; Klara Rosenlind; [2022]
    Nyckelord :CSR communication; Greenwashing; E-commerce sustainability; Shipping and return policy; Service value;

    Sammanfattning : With the increase in e-commerce, the fashion industry has a far more significant impact on the environment than we could ever realise. E-tailers' free-of-charge returns are fueling today's high number of product returns, which account for one fourth of total e-commerce emissions. LÄS MER

  4. 33. Customer-to-Customer returns - Possibilities and environmental impacts

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Mario Starcevic; Atif Khan Shinwari; [2021-06-21]
    Nyckelord :C2C; environmental impacts; Reverse Logistics; Returns; E-commerce;

    Sammanfattning : In this research, the C2C returns; possibilities and environmental impacts are analysed through the existing literature and the survey. C2C returns is a concept where the returns are directly sent to the next customer. The C2C return provides better results and a solution to reduce product returns. LÄS MER

  5. 34. The Role of the Physical Store in an Omnichannel Strategy : A qualitative study of Generation Z in the Swedish fashion industry

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Axel Wedebrand; Charlotta Ödling; [2021]
    Nyckelord :Generation Z; Omnichannel; Physical Store; Customer Journey; Customer Experience; Shopping Behavior; Fashion; Retail; Webrooming; Showrooming; Cross- Channel Freeriding; E-Commerce; Brick-and-Mortar;

    Sammanfattning : The modern retail landscape is experiencing a continuous change due to digitalization. With the growing number of available channels, consumers' consequent behavior within the fashion retail environment are becoming ever more complex. LÄS MER

  7. 35. Oops! I Did It Again... : Exploring consumers’ post-purchase emotions in regards to impulsive shopping and product returns online.

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Elin Jönsson; Rebecka Ölund; [2021]
    Nyckelord :Impulsive buying; post-purchase emotions; product returns; cognitive dissonance;

    Sammanfattning : Background: The expansion of e-commerce and online orders have led to companies creating new marketing strategies, where impulsive purchases are important in order to boost sales. However, this also has negative aspects concerning overconsumption and the environmental impact. LÄS MER