Sökning: "Fashion Branding"

Visar resultat 21 - 25 av 127 uppsatser innehållade orden Fashion Branding.

  1. 21. Closing the loop: A study of Brand Activism in the Fashion Industry

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Thi Hong Anh Tran; Maria Guadalupe Sayd; Sebastian Van Dijkman; [2021]
    Nyckelord :Brand Activism; Brand Image; Brand Vision; Brand and Market Orientation; Core value gap; Business and Economics;

    Sammanfattning : Implications: The study provides practical implications for brand managers at fashion companies that wish to improve their branding and sustainable strategy while aligning with consumers’ value. The proposed framework recommends several strategies for handling image-vision gap... LÄS MER

  3. 22. How Do Heritage Brands Transfer Their Brand Identity While Transitioning From A Complex To A Simple Visual Identity?: A Burberry Case Study

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :May Demangeot; [2021]
    Nyckelord :Rebranding; Heritage Brand; Brand Identity; Logo; Visual Communication; Social Sciences;

    Sammanfattning : Brands in the fashion industry are currently going through extensive changes in their visual expressions. Logos are being redesigned to appear more simplistic and are leaving behind their complex and well-established design. LÄS MER

  4. 23. Employer Branding – An ongoing Change and Translation - A qualitative article of how consultants translate their ideas of Employer Branding and act upon them in practice

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Cajsa Holm; Arlinda Pllana; [2020-06-22]
    Nyckelord :Employer Branding; Employer Branding Practices; Employer Value Proposition - EVP; Employer Branding Consulting; Translation;

    Sammanfattning : This article aims to analyse how an Employer Branding consultancy firm strategically works with identifying and implementing Employer Branding into other organisations. A case study was conducted using primarily 16 semi-structured interviews between Employer Branding Specialists, Senior Managers, and Partners, as well as document analysis, digital- and physical observations. LÄS MER

  5. 24. Appropriation or Appreciation? Examining the Phenomenon of Cultural Appropriation in Fashion Branding

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Thi My Huyen Tran; [2020]
    Nyckelord :Cultural Sciences;

    Sammanfattning : Due to the social revolution, social issues such as racism, human justice and cultural appropriation have evolved rapidly and included in many aspects of life. Brands are taking advantage of cultural values and/ or artifacts to promote for their equities yet acknowledging the possible backfire that would damage their reputation. LÄS MER

  7. 25. Ett besök i den digitala flaggskeppsbutiken. En kvalitativ studie av Totêmes digitala närvaro och kommunikation i deras förmedlande av varumärkesidentitet

    Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskap

    Författare :Rebecca Viberg; [2020]
    Nyckelord :Flagship store; brand; brand identity; Instagram; Totême; Cultural Sciences;

    Sammanfattning : The aim of this bachelor thesis is to analyze how Instagram as a platform refer to the traditional flagship store regarding the transmit of a fashion house brand identity. More specific will the thesis investigate and analyze the Swedish fashion house Totême’s digital presence and communication in relation to the flagship store on Biblioteksgatan 5 in Stockholm, Sweden. LÄS MER