Sökning: "Fashion Branding"
Visar resultat 11 - 15 av 127 uppsatser innehållade orden Fashion Branding.
11. The Impact of Generation-Z on International Branding Strategy: An Analysis of Startup Fashion Brands : What are the possible challenges and advantages faced by startup fashion brands in adapting to the Gen-Z effect in their international branding strategies?
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Sammanfattning : This study explores the profound impact of Generation Z (Gen Z) on the international branding strategies employed by small fashion brand startups. As digital natives born between the mid-1990s and early 2010s, Gen Z represents a dynamic force that challenges traditional marketing approaches. LÄS MER
12. CSR and Internal Stakeholders within the Swedish Fashion Retail Industry : An exploratory study on the relationship between organization and their employees in a harmful industry
Master-uppsats, Jönköping University/IHH, FöretagsekonomiSammanfattning : Background: Managers can utilize tools such as Corporate social responsibility (CSR) and employer branding to manage the relationship between employees and the organization. CSR is a tool that can be used to make the organization look better. LÄS MER
13. Genuine or misleading? An exploration of Gen Z consumer perceptions of inauthentic brand heritage in fashion branding
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Thesis purpose: The purpose of the research is to contribute to existing research and theory by providing insights into how Gen Z consumers perceive inauthentic brand heritage in fashion branding. It also aims to understand how these perceptions differ between fast fashion and luxury fashion and how they contribute to consumer attitudes towards brands. LÄS MER
14. Sheincares...for animals? : en analys av en kampanj i förmån för välgörenhet
L2-uppsats, Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medierSammanfattning : I följande uppsats gör vi, genom att utgå från diskussionen om mediala diskurser om etisk konsumtion, en retorisk analys av företaget Sheins kampanj Sheincares, som är en kampanj i syfte att donera pengar till djurrättsorganisationer. Vi undersöker den tillhörande hashtagen #Sheincares på plattformen TikTok, som är ett av de sätt Shein marknadsför kampanjen. LÄS MER
15. Evaluating Brand Perception Regarding Sustainability through Digital Marketing
Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)Sammanfattning : This study evaluates the effect of sustainable business practices on brand perception. Digital marketing is a vital tool for any business, and sustainability is a significant element in brand management and marketing. LÄS MER