Sökning: "Fashion Branding"

Visar resultat 16 - 20 av 127 uppsatser innehållade orden Fashion Branding.

1. 16. Communication Strategies for Branding of Circular & Sustainable Products in the Fashion Industry : A Case Study of H&M Group

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Syeda Shehreen Fatima; [2022]
   Nyckelord :Circular Economy; Branding; Communication; H M Group; Sustainability; The Fashion Industry; Environmental Impact; Cirkulär ekonomi; Varumärkesbyggande; Kommunikation; H M Group; Hållbarhet; Modeindustri; Miljöpåverkan;

   Sammanfattning : The fashion industry has a significant environmental impact due to its high rate of production and consumption. In order to become sustainable, fashion businesses are making fundamental changes in their business models. LÄS MER

3. 17. Embodying Balenciaga's 'Afterworld' : Immersive and Experiential Transmedia Storytelling in the Attention Economy

   Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Författare :Viktor Wendt; [2022]
   Nyckelord :Transmedia storytelling; embodied interaction; immersiveness; experiential marketing; fashion branding; sensory marketing; attention economy;

   Sammanfattning : In today’s ‘attention economy’, it seems insufficient to just offer products. Instead, it is crucial to provide the audience with deep, affective emotions and embodied experiences. This seems to be especially true for the fashion and lifestyle sector. LÄS MER

4. 18. Luxury fashion and nostalgia : A study from a marketing perspective

   Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Malin Tasapuro; Pontus Johansson; [2022]
   Nyckelord :luxury fashion; branding; nostalgia; marketing; symbolic meaning;

   Sammanfattning : Using a qualitative semiotic analysis and a quantitative netnographic approach, this mixed method study seeks to examine the use of nostalgic marketing within the field of luxury fashion advertising. The focal point of the study focused on material from online video content posted by four European luxury fashion brands between the years 2020 and 2022, as well as commentary feedback from their followers on social media platforms Instagram and Youtube. LÄS MER

5. 19. Fashion marketing's role in purchase pressure

   Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Sara Hjälmeby; Sophie Vigren; [2022]
   Nyckelord :Fashion; Purchase Pressure; Marketing Communications; Overconsumption; Sustainable Branding;

   Sammanfattning : The purpose of this study is to examine the relation between online communication in marketing and customers’ purchase pressure. We further examine if the customer’s perception of the brand’s authenticity and genuineness affects the perceived purchase pressure. LÄS MER

7. 20. The Millennial Eyes : A Study Of Consumers’ Response Towards Sustainable Fashion Collaborations’ Communication

   Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Cecilia Sion; Yasmine Nehmé; [2021]
   Nyckelord :fashion collaborations; sustainable fashion; communication of sustainability; fashion communication; millennial consumers;

   Sammanfattning : The fashion industry has faced a radical change in how the market has been operating towards a more digitized landscape, and several fashion brands have started developing greater customer experiences as well as engaging the consumers with conveyance of authentic content. Since fashion collaborations can increase awareness and have an immense impact on the consumers’ perception, the concept of creating sustainable collaborations have become an ideal way to meet the needs of the millennial consumers. LÄS MER