Sökning: "Impulsive spending"

Hittade 4 uppsatser innehållade orden Impulsive spending.

  1. 1. Second hand + Online + Gen Z = TRUE : A quantitative study on the motivations behind second-hand shopping for clothes online

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Amanda Häggmark; Fanny Olofsson; [2023]
    Nyckelord :Online shopping second-hand; Generation Z; Impulse Buying Tendency; Perceived Risk; Shopping Motives;

    Sammanfattning : The environmental issues in the world are critical and sustainability becomes more important. There is a certain lack in the textile industry, where the production of clothes is responsible for water pollution, landfill waste and greenhouse gas emission. LÄS MER

  3. 2. Buy Now, Pay Later: Assessing the Financial and Behavioral Implications for Gen-Z Consumers in the USA

    Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Feseha Gebeyehu; Avraam Mavridis; [2023]
    Nyckelord :BNPL; Gen-Z; Impulsive spending; Overconsumption; Debt; Credit; Financial Wellbeing;

    Sammanfattning : Background: The payment methods available to consumers for online purchases have evolved over time, with options ranging from debit and credit cards to e-wallets like PayPal and Apple Pay. Among these methods, Buy Now Pay Later (BNPL) has emerged as a significant payment method alternative. LÄS MER

  4. 3. To Gift or not to Gift? : Reciprocity at a Durable Goods Retailer

    Magister-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Författare :Cecilia Rånman; Axel Bendes; [2018]
    Nyckelord :Durable goods retailer; reciprocity; gratitude; obligation; customer satisfaction; impulsive buying; spending; gift giving; sales promotion; field experiment; consumer behavior.;

    Sammanfattning : Due to intense competition, retail stores are today forced to come up with exciting new sales promotional ideas to remain a relevant choice for customers. Gift giving is a sales promotional tool which has previously demonstrated to increase customer satisfaction and spending - an ideal situation for any retailer. LÄS MER

  5. 4. Mobile Self-scanning -Increasing Self-Control?

    Magister-uppsats, Lunds universitet/Nationalekonomiska institutionen

    Författare :Sofia Frögelius; [2015]
    Nyckelord :Mobile Self-scanning; Self-control; Commitment Devices; Hyperbolic Discounting; Inattentiveness; Business and Economics;

    Sammanfattning : In the grocery store there are constantly occasions when choices are to be made. Sometimes it is hard to make the best choices. Therefore, consumers sometimes need tools to facilitate choosing the best groceries for their welfare. A mobile self-scanner can be such a tool. LÄS MER