Sökning: "International Franchising"

Visar resultat 1 - 5 av 12 uppsatser innehållade orden International Franchising.

1. 1. A Stewardship Perspective on Goal Alignment in International Social Franchising

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Jonas Billen; Saga Schéele; [2020]
   Nyckelord :Stewardship Theory; Social Franchising; NGO; Goal alignment; International Franchising;

   Sammanfattning : Nongovernmental organizations (NGOs) are among those that have adopted the United Nations 2030 Agenda for Sustainable Development. Some NGOs may strive to address global challenges and aim to expand internationally. Social franchising offers a possible strategy for that matter. LÄS MER

3. 2. Etablering av svenska fastighetsverksamheter i främmande kulturer : En studie om svenska fastighetsföretag i Spanien

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Josefin Coloma Johansson; Linnéa Westin; [2020]
   Nyckelord :International establishment; entry strategy; expansion; real estate companies; Spain; broker; culture; internationalization; globalization; Utlandsetablering; inträdesstrategi; expansion; fastighetsföretag; Spanien; mäklare; kultur; internationalisering; globalisering;

   Sammanfattning : Background: At all times people have traded with each other but, over time, cross-border trade has evolved and more companies have chosen to internationalize. Some companies are content to act in their original market, while others choose to expand by establishments in foreign markets. LÄS MER

4. 3. Entry mode and institutional conditions to consider when entering a new market : The case of fashion apparel franchising in Germany

   Master-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Neema Kisanga; Samana Mohammad; [2019]
   Nyckelord :Franchising; Franchising Germany; Internalisation; Market entry; Fashion retailing internalisation; Uppsala Internalisation model; Institutional theory;

   Sammanfattning : Background:           Literature suggests that franchising as an entry mode for internalisation gains more and more popularity. However, existing literature shows many studies concerning franchising do not focus on industries. LÄS MER

5. 4. Internationalisering med franchise i fokus : En fallstudie om O'Learys framfart på den internationella marknaden

   Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

   Författare :David Gustafsson; Fredrik Åberg; [2017]
   Nyckelord :Internationalization; network; cultural effects; franchise; entry mode; Internationalisering; nätverk; kulturella effekter; franchise; entry mode;

   Sammanfattning : Purpose: The purpose of this study is to investigate the strategies used by a Swedish franchise company when they established in the international market. Theoretical perspective: The theoretical frame consists of previous research on internationalization, market entry mode and franchising as a concept. LÄS MER

7. 5. Foreign Market Entry Strategy & International Franchising : Doing Business in Morocco

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Rania Akhsassi; [2014]
   Nyckelord :Entry strategy; Foreign markets; Franchising; Moroccan market; IKEA; Globalization; entry mode; PESTEL analysis; Cultural distance; entry mode influencers; global markets;

   Sammanfattning : Today’s market environment is increasingly growing due to the economical globalization; with international trade, financial transfers and foreign direct investments the economy is becoming highly interconnected. The advances in communication and transportation technology combined with free-market ideology, have given products and services remarkable mobility. LÄS MER