Sökning: "Johan Brand"

Visar resultat 1 - 5 av 152 uppsatser innehållade orden Johan Brand.

1. 1. Making a Red Devil: The Case of Manchester United and Mason Greenwood

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Johan Otterhed Bolin; Gabriel Eppens; [2024]
   Nyckelord :Corporate Brand Identity; Reputation Management; Corporate Social Responsibility; Crisis Management; Business and Economics;

   Sammanfattning : .... LÄS MER

3. 2. Världsmästerskapen i Sportswashing

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Emil Hörlin; Johan Otterhed Bolin; Deyar Reberius; [2023]
   Nyckelord :Country image; Sportswashing; Soft power; Qatar; Fotbolls-VM; Business and Economics;

   Sammanfattning : Forskningsfråga: Hur påverkas landet Qatars varumärke och internationella anseende av att arrangera fotbolls-VM 2022? Syfte: Syftet med denna uppsats är att undersöka hur sportswashing i form av ett internationellt idrottsevenemang påverkar ett lands varumärke. En fallstudie på Qatar och dess användande av fotbolls-VM 2022 har utförts för att öka och fördjupa förståelsen kring sportswashing. LÄS MER

4. 3. The Brand Creation of an International Football Club

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Alexander Kokko; Johan Otterhed Bolin; Antoni Kaso; [2023]
   Nyckelord :Brand Creation; Football Club; Club Ownership; Sports Branding; Brand Identity; Corporate Brand Identity Matrix; Business and Economics;

   Sammanfattning : Purpose - The purpose of this paper is to investigate and analyze the brand creation process employed by international football clubs in relation to their brand identity. Methodology - The methodology for this paper utilizes a qualitative research approach with a multiple case study of four different football clubs, in support of a literature review, and with a proposed theoretical brand identity framework applied to the cases. LÄS MER

5. 4. Exploring AI Adoption in Entrepreneurial Content Marketing Strategies of European Companies

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Johan Valeur; Mantas Liekis; [2023]
   Nyckelord :Entrepreneurial marketing; Artificial intelligence; Marketing; Technology adoption; Machine learning; Customer journey; AI tools.; Business and Economics;

   Sammanfattning : Artificial intelligence has recently gained enormous attention due to its potential to revolutionize many industries. One of these areas of interest where AI may have the potential to have a significant impact is content marketing. LÄS MER

7. 5. Ansvarstagande varumärken i väpnade konflikter

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Johan Dahl; Viktor Karlsson; Adam Mattsson; [2022]
   Nyckelord :Business Ethics; Corporate Social Responsibility; Brand Attitude; Brand Love; Brand Fidelity; Corporate War Responsibility; Business and Economics;

   Sammanfattning : Research question: How do different actions from corporations, in countries waging war, affect consumers' perception of the corporation? Purpose: The purpose of this study is to examine how consumers´ perception of brands are affected by corporations' actions in countries waging war. Theoretical perspectives: The main theories cover how brands´ perceived Business Ethics and perceived CSR affects Brand Fidelity and how brands are affected by inconsistent behaviour. LÄS MER