Sökning: "Loyalty Carl"
Visar resultat 1 - 5 av 16 uppsatser innehållade orden Loyalty Carl.
1. Nöjdare i det privata? En statistisk studie av brukarnöjdhet i privat och offentlig äldreomsorg och hemtjänst
L2-uppsats, Lunds universitet/Statsvetenskapliga institutionenSammanfattning : 2008 började Socialstyrelsen genomföra nöjdhetsundersökningar hos brukare i äldreomsorgen och hemtjänsten i Sveriges kommuner. Med ambitionen att undersöka om hypotesen “Ju högre andel privata omsorgsutförare i en kommun, desto högre brukarnöjdhet” stämmer, har vi genomfört en statistisk studie av Socialstyrelsens brukarundersökningar om äldreomsorgen och hemtjänsten i 126 kommuner från år 2019. LÄS MER
2. Online data privacy as a driving factor for customer loyalty : A qualitative study
Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)Sammanfattning : In recent years, there has been an increase in the focus on online data privacy by companies worldwide. Data has become an increasingly valuable resource for companies to use in their marketing efforts. LÄS MER
3. Populism & masslojalitet. : Demokrati och kriser – En studie om masslojalitet bland etablerad makt & populistiska korrektiv inom Grekland & Sverige.
Kandidat-uppsats, Linnéuniversitetet/Institutionen för statsvetenskap (ST)Sammanfattning : Populism in a Democratic sense undermines the representative aspect of any democracy’s public interest, which plays a key role in the legitimacy, also known as credibility, of any democratic representation. In both Greece and Sweden during an extensive amount of time, populists have gained a seemingly steady increase in support. LÄS MER
4. Factors Affecting Consumer-Based Brand Equity in a Storytelling Context : A quantitative study demostrating that traditional marketing needs more narrative
Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/FöretagsekonomiSammanfattning : Corporate storytelling is what happens when brands are telling their stakeholders stories. These stories can carry a vast array of messages, but in many cases, theyare just stories. Stories of founders, stories of people in the history of a company, stories of the heritage that a particular brand carries and has carried for centuries. LÄS MER
5. The Not So Green Mile : Greenwashing’s effect on brand image when moderated by customer loyalty, using Volkswagen as a case study
Kandidat-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälleSammanfattning : Our planet is facing an environmental crisis in form of an ongoing increase in temperature caused by greenhouse gas emissions generated by humans. Volkswagen was recently proven guilty of greenwashing, claiming to be environmental friendly when in fact conducting poor environmental performance, causing society to react. LÄS MER