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Visar resultat 1 - 5 av 27 uppsatser som matchar ovanstående sökkriterier.

  1. 1. Market Value Implications of Increasing Passive Investing

    Kandidat-uppsats,

    Författare :Andreas Gegerfelt; Elsa Olsson; [2023-07-07]
    Nyckelord :Passive investing; passive investment bubble; active investing; price-to-earnings ratio; Swedish equity market;

    Sammanfattning : This study examines if recent years’ popularity and large inflow of money to passive index funds have led to inflated prices in the Swedish equity market. The problem was investigated by studying the net fund flows to passive funds and comparing them to active funds over time to measure to what extent they affect the market price-to-earnings ratio. LÄS MER

  3. 2. TIKTOK: EN PRODUKT AV GENERATION Z - En kvalitativ studie som utreder hur och varför Sveriges Generation Z använder Tiktok.

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Emelie Lindberg; [2023-03-10]
    Nyckelord :Sociala medier; Tiktok; Generation Z; Gen Z; medieanvändning; uses gratifications theory; MAIN-model; new media;

    Sammanfattning : Executive summary We are constantly online in this new digital world, always reachable through numeral devises and plattforms. For older generations there has taken some time to adjust, but for one generation this constant connectivity is as normal as breathing. LÄS MER

  4. 3. The Creator Effect: A quantitative study of the impact on consumer perceptions and judgements when exposed to an AI-created advertisement

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Elina Heidenborg; Linnea Kaveryd; [2023]
    Nyckelord :artificial intelligence; advertising; consumer perceptions; the machine heuristic; advertising outcomes;

    Sammanfattning : Artificial intelligence is expected to disruptively change the future of marketing, and the benefits of the technology are widely known. However, despite a general skepticism around AI, there is still a lack of research investigating consumer perceptions in the field. LÄS MER

  5. 4. Under covid-19 utökades gränskontrollerna mellan Sverige och Danmark, hur påverkade det tjänstehandeln i Öresundsregionen?

    Kandidat-uppsats, Lunds universitet/Nationalekonomiska institutionen

    Författare :Thérèse Thunman; Fredrik Fourong; [2023]
    Nyckelord :COVID-19; Modes of supply; Difference-in-difference; Service trade; Border controls; Business and Economics;

    Sammanfattning : In the year 2020 the pandemic COVID-19 caused several disruptions to society where increased border controls were a major one. This paper will examine how the shock from pandemic related border control affected service trade which relied on movement of people. LÄS MER

  7. 5. QUENCHING THE THIRST FOR INFORMATION WHEN THERE ARE NO GATEKEEPERS. A study examining trust in social media crisis information based on the source of the information.

    Magister-uppsats, Göteborgs universitet/Institutionen för journalistik och masskommunikation

    Författare :Ebenezer Odai Afortey; [2022-09-01]
    Nyckelord :COVID-19; crisis communication; source credibility; trustworthiness; willingness; Authority heuristics; focus heuristics; agency cues; interactive cues; Affordances; Gatekeeping; Information source; social media.;

    Sammanfattning : Social media is rapidly being used as a source of information, including crisis-related information. The current study investigates how the sources of information available on social media affect users' trust in certain information. The study adopts the covid-19 pandemic as an empirical crisis to investigate the trust. LÄS MER