Sökning: "Marketing Communications Planning"

Visar resultat 6 - 10 av 10 uppsatser innehållade orden Marketing Communications Planning.

  1. 6. Brand Awareness among Customers : A case study of ICA-Kvantum

    Kandidat-uppsats, Företagsekonomi

    Författare :Umer Shahzad; Muhammad Azeem; [2011]
    Nyckelord :Brang awareness; brand management; marketing; customer awareness; brand; advertising; promotions; business strategy; marketing strategy; marketing communications; customer relationship; integrated marketing communications; IMC;

    Sammanfattning : This research paper has been prepared by Bachelor students from Dalarna University in Borlänge. The project is centered on a case study of ICA – Kvantum and its brand awareness among customers. LÄS MER

  3. 7. Kommunikation i sociala medier : Utformandet av en kommunikationsgrund till bloggen Chefs’ Table

    Kandidat-uppsats, Industriell marknadsföring och industriell ekonomi

    Författare :Veronika Bjurman; [2011]
    Nyckelord :Sociala medier; blogg; Internet; målgrupp; kommunikation; kommunikationsbudskap; interaktion;

    Sammanfattning : Sociala medier har inneburit en skillnad i det vardagliga kommunikationsmönstret hos människor och på senare tid också alltmer för företagen. Eftersom att företag hela tiden bör befinna sig där kunderna befinner sig innebär detta en nödvändig förändring av företagens kommunikationsmönster. LÄS MER

  4. 8. Key Success Factors in Internet Advertising

    Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

    Författare :Symeon Papadopoulos; [2009]
    Nyckelord :online advertising; online user activity; user cognitive mode; advertising effectiveness; brand recall; priming study; social context;

    Sammanfattning : Internet advertising (also known as online advertising) is the delivery of advertising messages and marketing communications through the Web. It has presented sustainable revenue growth since its inception in the mid-1990s. Internet advertising takes a multitude of forms, ranging from the “traditional” banners to today's rich media ads. LÄS MER

  5. 9. Välgörenhetsorganisationers marknadsföring : "First they open their hearts, then their minds and then they will open their wallets". (Maud Randel)

    Kandidat-uppsats, Handelshögskolan BBS

    Författare :Mita Carlsson; Karin Ekholm; Nathalie Zamorano; [2009]
    Nyckelord :Fund- raising; non- profit organizations; marketing communication; brand; target group; relationships; Välgörenhet; ideella organisationer; marknadskommunikation; varumärke; målgrupp; relationer;

    Sammanfattning : Our reason for this study is to research how non- profit organizations focused on fundraising, market themselves to create and keep the relationships with their potential and existing contributors. With this study we also want to create an image of the meaning of marketing, applied to non- profit organizations focused on fundraisings, struggle towards attracting more contributors. LÄS MER

  7. 10. Bellman Marknadsföring : Marknadspotential och förslag till lanseringsplan

    Magister-uppsats, Handelshögskolan BBS

    Författare :John Edvinsson; [2008]
    Nyckelord :Bellman Marketing; Software; Marketing Communications Planning; Market Potential; Launch Plan; Market; Target Customers; Aim; Strategy;

    Sammanfattning : This Master thesis was written in collaboration with the Kalmar-based consulting company Sederkvist Kommunikation. The purpose was to explore the market potential for Sederkvist Kommunikations new software Bellman Marketing. LÄS MER