Sökning: "Marketing and hotels"

Visar resultat 21 - 25 av 78 uppsatser innehållade orden Marketing and hotels.

  1. 21. Small enterprises’ marketing strategy in the digital era : A study of hotels in Sweden

    Magister-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :Tobias Pettersson; Daniel Tadesse; [2019]
    Nyckelord :Marketing Mix; Hotel Industry; Digitalization; Social Media Marketing; Customer Satisfaction.;

    Sammanfattning : Aim: The aim of this study is to explore small enterprises’ marketing strategy and the digital tools that can improve their odds in the market against competitors and gain competitive advantage. Method: Qualitative study was conducted using primary and secondary data for this study, where primary data was collected through ten semi-structured interviews. LÄS MER

  3. 22. Adopting CS towards International Hotels' B2B customers in international markets : A Qualitative study in B2B context

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Abeer Alzahar; Sarah Tariq; [2019]
    Nyckelord :Corporate Sustainability; Corporate Social Responsibility; Business Customers; Hotel Industry; IMP Group;

    Sammanfattning : Background: As mentioned by the hoteliers in our study, the Saudi Arabian markets are not in a full usage or application of Corporate Social Responsibility (CSR). There have been several reviews formed by the United Nation Development Program show the efforts done by the different sectors of the country to reach the 2030 Agenda which aim for a sustainable development. LÄS MER

  4. 23. Ger Eurovision Song Contest en ökad turism?

    Kandidat-uppsats, Göteborgs universitet/Institutionen för nationalekonomi med statistik

    Författare :Adam Hillawi; Emil Widell; [2018-06-28]
    Nyckelord :;

    Sammanfattning : Countries, regions and cities, often in great competition, seek to arrange large and expensive events. The economic efficacy of arranging these events is a question being debated in the political and academic world alike. LÄS MER

  5. 24. Små hotell och deras arbete med sociala medier : En studie om kundcentrerad marknadsföring

    Kandidat-uppsats, Södertörns högskola/Institutionen för naturvetenskap, miljö och teknik

    Författare :Sofia Sidiropoulou Coster; Anastasia Prokopovych; Kristina Bekshayeva; [2018]
    Nyckelord :Social media; Hotel; Marketing; Social CRM; Feedback; Sociala medier; Hotell; Marknadsföring; Social CRM; Feedback;

    Sammanfattning : Sociala medier har medfört en revolutionerande förändring av människors livsstil och grundligt även förändrat hur affärsverksamheter samspelar med sina kunder. Numera spelar sociala medier en viktig roll när det gäller att vara konkurrenskraftig på marknaden. LÄS MER

  7. 25. Svenska slott med hotellverksamhet

    Kandidat-uppsats, Umeå universitet/Kulturgeografi

    Författare :Emelie Eriksson; [2018]
    Nyckelord :;

    Sammanfattning : This study looks upon the castles in Sweden that have transformed from private residence to running a hotel business on the premises. The focus of the study lies in the differences and similarities of the segmentation and marketing aspects of the hotel business of the castles compared between the different counties where they are located. LÄS MER