Sökning: "Marketing and hotels"

Visar resultat 6 - 10 av 78 uppsatser innehållade orden Marketing and hotels.

  1. 6. Needed and wanted? The effects of Green Marketing on Customer Satisfaction in the hotel industry.

    Kandidat-uppsats, Umeå universitet/Företagsekonomi

    Författare :Maike Strube; [2022]
    Nyckelord :Green Marketing; Customer Satisfaction; Hotel Industry;

    Sammanfattning : The purpose of this study is to analyze if green marketing influences customer satisfaction significantly in the hotel industry in Umeå. Several green practices are tested to create an overall picture of the behavior on the market. These are Water Conservation, Energy Conservation, Waste Management, Food Management and Labeling. LÄS MER

  3. 7. Sustainability and waste sorting management in small scale hotels in Sri Lanka : A Minor Field Study in Sri Lanka

    Kandidat-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :ALEX SELLÉN STACKEGÅRD; RAGNA IVARSSON; [2022]
    Nyckelord :;

    Sammanfattning : Sri Lanka is a small island located on the tip of India in the Indian Ocean. Following the end of the civil war, Sri Lanka’s tourism numbers have increased drastically. Up until the pandemic, more and more tourists flocked to the island. LÄS MER

  4. 8. Hotellbranschens längtansfulla intryck : En kvalitativ studie om den digitala sinnesmarknadsföringenoch varumärkesutveckling i hotellbranschen

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Rosna Hasan; Jessica Hedström; Johanna Rannebjer; [2021]
    Nyckelord :Varumärkesupplevelse; varumärkeslojalitet; multisensorisk stimuli; sinnesmarknadsföring; digital marknadsföring; storytelling;

    Sammanfattning : The digital world is developing and due to the development the hotel industry has neededto advance their digital development. The purpose of this study is to analyze how thehotel industry is working with multisensory marketing to create stimuli by interplayingthe human senses. LÄS MER

  5. 9. Miljöcertifiering - en självklarhet? : Hur hotell i Umeå arbetar med hållbarhet

    Kandidat-uppsats, Umeå universitet/Institutionen för geografi

    Författare :Emma Johnsson; [2021]
    Nyckelord :Sustainability; hospitality; CSR; environmental certifications; hotels.;

    Sammanfattning : The general public has become increasingly aware of the environmental effects humanity has on the planet. They expect companies to take responsibility and to sell green products. At the same time tourism and the hospitality sector contributes to the economic growth of society. LÄS MER

  7. 10. How Can Scents Influence the Way Customers Perceive Hotel Brands? Analysis on the Importance of Scents as part of Branding in the Hotel Industry

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Andrea Navarrete Lindez; Laia Martinez Miracle; Marine Hakobyan; [2021]
    Nyckelord :Scent marketing; hotels; sensory marketing; scent branding; brand image; brand loyalty; brand recall; brand associations and experiences; brand identity; brand identity prism; Santhiya Koh Yao Yai Resort Spa hotel; W Barcelona hotel; Sun Palace hotel.; Business and Economics;

    Sammanfattning : Scent marketing has long been here; discussed in various literature and used by many brands all over the world. Yet, there is not sufficient research done on how scents affect customer perceptions of brands in the hotel industry. LÄS MER